What Skills Should Web Optimization Specialists Have?
The Web Optimization Specialist role is primarily a digital marketing role. Skills like basic data analysis, Google Analytics, search engine optimization (SEO), and conversion rate optimization (CRO) are all required for this role. Depending on the employer’s preferences, Web Optimization Specialists should also be proficient in analytical tools like SEM Rush, Moz, or Optimizely. They’ll need to know how to tag and track data, execute A/B testing to optimize engagement and increase conversion rates, as well as prototype and design their recommendations.
A Web Optimization Specialist essentially acts as a liaison between the end-users and the business’ stakeholders. That means that they’ll need to be able to communicate the needs of the user, understand the client’s needs and goals, and combine the two with using creative problem-solving. They’ll be using analytical skills daily and need to communicate the findings from their analyses. Organization and time management are a must for this position, especially when self-employed or working for an agency where managing more than one client is the norm.
Since search engines and businesses are constantly changing, Web Optimization Specialists need to be able to keep up with these changes and adjust their strategies accordingly. This might be implementing changes in search engine algorithms, advertising platforms, web or app design best practices, or general design trends.
Learn the Skills You Need to Become a Web Optimization Specialist
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Digital Marketing
Digital marketing utilizes the internet and web based digital platforms to promote products or services. This includes the use of digital advertisements, social media, brand identities, and more.
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SEO
SEO stands for search engine optimization. It is the practice of increasing both the quality and quantity of website traffic using tactics like keywords and backlinks to create organic, high-ranking search engine results.
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Google Analytics
Google Analytics measures your advertising return on investment while tracking your video, Flash, social networking, and applications. Google Analytics works by tracking website activity through a block of JavaScript code that the web developer, designer, or website owner, embeds within pages on a website.
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Google Ads
Google Ads is the new name for Google AdWords. It is an online advertising service that allows advertisers to pay for the display of brief advertisements, video content, listings, and calls to action within the Google Display Network (GDN) to web users. You'll see Google ads on the GDN which includes Google Search, YouTube, and over 2 million other sites.