Social Media Marketing Classes Worcester, MA

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

In this social media marketing course, participants will learn how to leverage Instagram to grow their business or add to their marketing tool belt. Students will learn how to set up an Instagram business account and develop a social media strategy for success with organic and paid marketing techniques. Topics include social media strategy development, branding techniques, paid advertising strategies, analytics, and optimization. There are also lessons in hashtag best practices, influencer marketing, and leveraging Instagram Stories. This course offers flexible scheduling options and provides students with a free retake to refresh the materials.

Learn to use Instagram for advertising in this 1-day course. This course is designed to teach entrepreneurs and marketers how to drive sales with Instagram. Students will learn the basics of setup, how to create campaigns, and how to develop strategies to drive sales. This course covers Instagram branding, the basics of direct response marketing, building a following, driving sales, audience targeting, and other strategies for Instagram marketing.

This LinkedIn course is designed to teach individuals how to leverage the platform to build your brand, drive sales, find customers, and hire employees. Students will learn to make connections online, become thought leaders, find prospective clients, and convert leads for a business. This 1-day course covers building a personal brand on LinkedIn, creating a company profile, strategies for connecting with others, launching groups, advertising, hiring, finding a job, and more.

Learn to leverage the Twitter platform to grow your personal brand or business with this 1-day course. Students will start with the basics of Twitter and learn various techniques and strategies to use Twitter for personal and business success. Topics include creating an account, building a following, leveraging twitter for business, analytics tools, and success stories.

In this 1-day YouTube course, students will learn to use YouTube to promote a business and attract new customers. Learn the tools and tips you'll need to creating quality videos for YouTube. Topics include strategies for using YouTube for business, starting a channel, monetizing YouTube, the equipment and tools you'll need, and practical advice from other entrepreneurs.

Build marketing strategies for LinkedIn, Shopify, and other business-based social media platforms in this class. You'll begin by reviewing the different platforms and learning how to determine which are the best for your business. From there, you'll find out how to identify and reach your target audience through business-based content. Finally, you'll learn about the marketing features on LinkedIn and leverage Shopify to promote your products/services.

Learn how to create quality written content for Twitter, blogs, and other writing-based social media platforms. Explore the different content-based platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy.

This program in social media marketing teaches students how to take advantage of these data-driven digital marketing platforms. This course teaches principles and strategies for working with social media management platforms. Graduates also gain experience in creating real social media campaigns.