Digital Marketing Classes Richmond, VA

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over 3 months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

In this SEO course, students will learn the principles of search engine optimization and develop a plan to improve SEO with various techniques. Students will go through a series of modules as they build a plan for tackling the multitude of SEO factors. Topics include SEO basics, creating a plan, site optimization, keyword strategy, link building, local search, and paid search.

This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting.

This 3-day introductory Google Ads course is geared towards individuals with limited to no experience with Google Ads looking to get up and running with Ads to start creating and managing search campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization.

Learn to use Instagram for advertising in this 1-day course. This course is designed to teach entrepreneurs and marketers how to drive sales with Instagram. Students will learn the basics of setup, how to create campaigns, and how to develop strategies to drive sales. This course covers Instagram branding, the basics of direct response marketing, building a following, driving sales, audience targeting, and other strategies for Instagram marketing.

This LinkedIn course is designed to teach individuals how to leverage the platform to build your brand, drive sales, find customers, and hire employees. Students will learn to make connections online, become thought leaders, find prospective clients, and convert leads for a business. This 1-day course covers building a personal brand on LinkedIn, creating a company profile, strategies for connecting with others, launching groups, advertising, hiring, finding a job, and more.