Social Media Marketing Classes California

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.

In this social media marketing course, participants will learn how to leverage Instagram to grow their business or add to their marketing tool belt. Students will learn how to set up an Instagram business account and develop a social media strategy for success with organic and paid marketing techniques. Topics include social media strategy development, branding techniques, paid advertising strategies, analytics, and optimization. There are also lessons in hashtag best practices, influencer marketing, and leveraging Instagram Stories. This course offers flexible scheduling options and provides students with a free retake to refresh the materials.

Monetize your social media interest and ability with this 5-week social media marketing course. Students are exposed to the entire ecosystem of social media platforms, so they can target the ones their customers use most. In addition to practical techniques and tips, course curriculum includes case studies that help students create positive internet buzz. All in all, this course shows marketers how to incorporate social media into their overall marketing strategies.

Learn to use Instagram for advertising in this 1-day course. This course is designed to teach entrepreneurs and marketers how to drive sales with Instagram. Students will learn the basics of setup, how to create campaigns, and how to develop strategies to drive sales. This course covers Instagram branding, the basics of direct response marketing, building a following, driving sales, audience targeting, and other strategies for Instagram marketing.

This LinkedIn course is designed to teach individuals how to leverage the platform to build your brand, drive sales, find customers, and hire employees. Students will learn to make connections online, become thought leaders, find prospective clients, and convert leads for a business. This 1-day course covers building a personal brand on LinkedIn, creating a company profile, strategies for connecting with others, launching groups, advertising, hiring, finding a job, and more.

Learn to leverage the Twitter platform to grow your personal brand or business with this 1-day course. Students will start with the basics of Twitter and learn various techniques and strategies to use Twitter for personal and business success. Topics include creating an account, building a following, leveraging twitter for business, analytics tools, and success stories.

In this 1-day YouTube course, students will learn to use YouTube to promote a business and attract new customers. Learn the tools and tips you'll need to creating quality videos for YouTube. Topics include strategies for using YouTube for business, starting a channel, monetizing YouTube, the equipment and tools you'll need, and practical advice from other entrepreneurs.

In this social media marketing course, participants will learn to leverage social media for marketing. This course will teach participants about social media options and how to deploy social media to benefit a business or organization. Topics include social media overview, Facebook, LinkedIn, Twitter, YouTube, blogging, Instagram, Snapchat, and a variety of other tools and platforms for social media marketing. This program can be taken online, in-person, or through private lessons.