With the explosion of the internet, digital marketing has become one of the most critical ways to publicize a business and help it grow. In a nutshell, digital marketing means using digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services.
Marketing has drastically changed over the years. While original ways to promote a business might have been in the yellow pages, through print ads, and on buses and billboards, now many of those marketing efforts have leaped online. With digital marketing, companies can adapt and make changes in real-time. You can tweak your content to ensure your products and services are reaching an interested audience.
Knowledge of digital marketing can be an asset to entrepreneurs and businesses of all sizes because it offers companies chances to foster connections and extend their reach. Conducting business online is essential these days. In fact, you’ve likely interacted with or been influenced by digital marketing—or utilized it within your own business—already today.
Let’s dive into six industries growing and changing as a result of digital marketing.
Healthcare
Admit it: you’ve felt a weird twinge, and before calling your doctor or a friend, you do a quick online search for symptoms. Well, you’re not alone: According to Google Health Vice President David Feinberg, MD, about 5% of Google’s daily searches are health-related. Thanks to digital marketing, the internet has become a place where users turn to find information and figure out problems related to their health. Savvy health care companies can use this hunt for information to their advantage by setting up websites, blogs, and creating content for social media that is informative and easy to understand.
And it’s not just about people looking up symptoms when they’re not feeling well. In most healthcare industries across the board, more than 60% of consumers perform an online search before scheduling an appointment. Online accessibility has opened up research opportunities for consumers—and it’s up to the business to employ crucial digital marketing techniques to get their company and content in front of interested eyeballs.
Entertainment
While the entertainment industry has always relied heavily on marketing to promote its efforts (for example billboards, magazine ads, movie trailers, previews on TV, television specials), digital marketing has made that content and subsequent user engagement even more crucial for success. In addition to promoting content and reaching a target audience across multiple social media platforms, more streaming services than ever have sprung up, all of them competing for viewership. With potential customers just a click away, it's no wonder digital marketing has expanded and is changing the entertainment industry as a whole.
With social media platforms like YouTube and TikTok growing in popularity, video marketing is growing as well. While marketing may have been focused more on print in the past, video is the future of the industry.
Education
Education is another industry that digital marketing is changing. Digital marketing has made the education industry as a whole more competitive, as prospective students can now conduct research online before committing to a school. It’s more important than ever for schools to have a dynamic online presence to be able to connect with current and potential students.
As brick-and-mortar institutes of higher education can use digital marketing to reach more people, market themselves, thereby encouraging attendance and enrollment, online education opportunities have blossomed, as well. You can attend college, learn new skills, receive certifications, and even study digital marketing online.
Finance
Another sector where the use of digital marketing has exploded is finance. From learning how to invest to choosing a bank to buying a car to securing a mortgage, many consumers now look online first to find answers to their business and finance-related questions. Companies who hustle to optimize their web pages, use social media marketing, and provide pertinent, personalized information online will go far.
Even for companies that aren’t interested in providing financial services, there are others that exist to educate and inform. Being a trusted source for financial information on the web is a huge coup. Trustworthiness and connecting with consumers online play a large part in where people feel comfortable sending and spending their money. If you’re a financial services company, embracing digital marketing is an important shift for 2022.
Communication
It may seem like a no-brainer to discuss how communication has been affected by digital marketing, but it would be moire remiss not to mention it. With the invention of smartphones, connectivity and the ability to reach a target audience have skyrocketed. People looking for answers, conducting research, and those who simply want to be entertained are literally holding access to it all in the palms of their hands. Cell phones and their carriers are in constant competition, and they must continually change their digital marketing strategies to keep up with current trends. In addition to the cell phones, the brands, and the carriers themselves, the way we are communicating online has changed as well. Now more than ever, consumers are video-chatting, looking for virtual conferencing capabilities, conducting business, and connecting with friends and family online. Digital marketing and communication are closely linked. Keeping up with current digital marketing practices will enhance businesses within the communication industry, and having clear and enhanced communication techniques improves digital marketing strategies.
Learn Digital Marketing
No matter your industry, learning digital marketing can expand your reach. Taking classes in the subject can teach you how to use the various platforms to your advantage. If you’re ready to see how learning digital marketing skills can help your business, take a look at Noble Desktop’s digital marketing courses. You can attend in-person classes at Noble Desktop’s New York City location or attend live online digital marketing courses from anywhere in the world. You can also find other digital marketing courses, bootcamps, and certificate programs in your area using Noble Desktop’s Classes Near Me tool.
Other resources offered by Noble Desktop include its digital marketing blog which has detailed articles about a wealth of subjects. You can also check out Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success, which provides a roadmap for businesses looking to expand their digital marketing expertise.
If your workforce could benefit from some extra knowledge and understanding around digital marketing, take a look at Noble Desktop’s onsite and corporate digital marketing training. Noble can send a representative to provide the training face-to-face at your company headquarters, or offer it live online through a teleconferencing platform like Zoom. You can also purchase discount vouchers for your team members to enroll in online group classes on their own time. Please send an email for more information about corporate digital marketing training available onsite or virtually.