Articles by Hannah Fairbanks
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What is Instagram Marketing?
Instagram provides an ideal platform for businesses to engage with current followers, showcase products, and build brand loyalty with its billion active users. Learn how to utilize Instagram’s visual format and numerous features to effectively market your business, from setting clear goals to identifying your target audience, creating compelling content, planning posts, and using analytics tools to measure performance.
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What is LinkedIn Marketing?
Discover the potential of LinkedIn as a platform for expanding your brand and bolstering your digital marketing strategies. Learn to create an effective LinkedIn Page for your business, use advanced search filters for recruitment, and leverage various other tools including LinkedIn Analytics, LinkedIn Jobs, and LinkedIn Recruiter to optimize your online presence.
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What is TikTok Marketing?
Explore the origin, functions, and marketing potential of TikTok, the fastest-growing social media platform, in this comprehensive guide. Learn about its algorithm, its user-friendly video creation tools, and its impact on the global and local engagement, as well as strategies for brand promotion and growth on the platform.
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What is Twitter Marketing?
Twitter, with its 187 million daily active users, provides an opportunity to boost your business through a text-based platform. This article gives a comprehensive guide on how to effectively use Twitter for marketing, including creating a business account, using Twitter Analytics, setting goals, and employing various features such as hashtags, Twitter polls, and GIFs among others.
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What is YouTube Marketing?
Unlock the full potential of YouTube for your business with this comprehensive guide. Learn how to create and optimize your YouTube channel, incorporate YouTube into your social media strategy, effectively use YouTube analytics, and more to maximize your brand's visibility and reach on the world's second-largest search engine.
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Guide to Website Fundamentals & Conversion Optimization
Discover how website optimization can directly impact your business's revenue and customer acquisition according to Stanford's web credibility research. Understand how web design and optimization can increase conversion rates, and learn the best practices to implement to boost your website's performance and visibility.
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9 Common Careers in Digital Marketing
Discover ten popular career paths in the expansive field of digital marketing that cater to various interests such as social media, analysis, search engines, video, and email. Find out more about the salary ranges, job descriptions, and required skills for roles like Social Media Marketer, Marketing Analyst, Web Optimization Specialist, Marketing Manager, Digital Strategist, SEO Specialist, Search Manager, Content Marketer, and Brand Manager.
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8 Essential Tools for Digital Marketing in 2025
Digital marketing offers a plethora of channels and tools to promote products and services, making it a critical aspect of business growth. Understanding how to effectively use these tools - from email and social media marketing to SEO - can drive brand loyalty, extend reach, and enable data-driven marketing strategies.
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Everything You Need to Know About Online Digital Marketing Classes
Discover the powerful potential of digital marketing through online courses, bootcamps, and certificate programs. Our guide will help you navigate the world of digital marketing education, covering everything from the benefits of online learning to how to choose the right course for you, with a focus on the offerings from Noble Desktop.
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5 Industries Where Digital Marketing is Changing the Game
Discover how the digital marketing revolution is transforming six key industries, from healthcare to finance, and learn how to leverage these shifts to boost your own business. Check out Noble Desktop’s wide range of digital marketing courses, blogs and webinars, available both online and in-person, to stay ahead in the ever-evolving world of digital marketing.
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