Articles by Hannah Fairbanks
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What is Social Media Marketing?
Social media marketing is a powerful tool to connect with billions of people daily and drive website traffic, build a widely-known brand, and gain revenue. With both paid and unpaid marketing strategies available, businesses of all sizes can customize their approach to effectively engage with their target audience and achieve their goals.
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What is Facebook Marketing?
Discover how to effectively utilize Facebook's 2.8 billion daily users to build brand loyalty, increase website traffic, and secure your business's success in the booming online marketplace. Learn how to navigate Facebook's marketing strategies, create a strategic content plan, understand post types, and engage with your audience using Facebook's various features.
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What is Instagram Marketing?
Instagram provides an ideal platform for businesses to engage with current followers, showcase products, and build brand loyalty with its billion active users. Learn how to utilize Instagram’s visual format and numerous features to effectively market your business, from setting clear goals to identifying your target audience, creating compelling content, planning posts, and using analytics tools to measure performance.
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What is LinkedIn Marketing?
Discover the potential of LinkedIn as a platform for expanding your brand and bolstering your digital marketing strategies. Learn to create an effective LinkedIn Page for your business, use advanced search filters for recruitment, and leverage various other tools including LinkedIn Analytics, LinkedIn Jobs, and LinkedIn Recruiter to optimize your online presence.
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What is TikTok Marketing?
Explore the origin, functions, and marketing potential of TikTok, the fastest-growing social media platform, in this comprehensive guide. Learn about its algorithm, its user-friendly video creation tools, and its impact on the global and local engagement, as well as strategies for brand promotion and growth on the platform.
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What is Twitter Marketing?
Twitter, with its 187 million daily active users, provides an opportunity to boost your business through a text-based platform. This article gives a comprehensive guide on how to effectively use Twitter for marketing, including creating a business account, using Twitter Analytics, setting goals, and employing various features such as hashtags, Twitter polls, and GIFs among others.
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What is YouTube Marketing?
Unlock the full potential of YouTube for your business with this comprehensive guide. Learn how to create and optimize your YouTube channel, incorporate YouTube into your social media strategy, effectively use YouTube analytics, and more to maximize your brand's visibility and reach on the world's second-largest search engine.
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What is Google Analytics?
Explore the endless possibilities of optimizing your website's performance with Google Analytics. Learn how to track users, identify patterns, and make data-driven business decisions through our comprehensive guide to Google Analytics.
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What is Google Ads?
Discover how Google Ads, a paid online advertising platform, can help your business reach potential customers exactly when they're interested in your products and services. Learn how to create high-quality ads, set up your Google Ads account, and use key tools and strategies to maximize your digital marketing efforts.
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What is Search Engine Optimization (SEO)?
Explore the world of Search Engine Optimization (SEO) and understand its role in enhancing a website's visibility on search engines like Google. Discover the three core elements of SEO, how to optimize your website for a better ranking, and how SEO can help drive traffic, generate sales and improve your overall business.
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