Today, more and more marketing is geared toward the internet, and one of the beauties of digital marketing is the amount of data that can be collected. If you are fascinated by gathering data and story it tells, a job as a Digital Analyst might be just right for you. To get into the field of data analysis, you will need to familiarize yourself with digital marketing strategies, learn to use digital analysis tools, and have an analytical mind.
What Do Digital Analysts Do?
These digital marketing professionals assist companies with their marketing initiatives, provide analytical support, develop strategies, work on finding the right audiences, perform competitive analyses, and optimize channels. The main responsibilities of Data Analysts are researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers.
Job Prospects for Digital Analysts
Across the United States, Marketing Analysts can expect to make around an average of $60,000 annually, with salaries fluctuating depending on location. The field of market analysis and research is expected to grow by 22% in the next decade. According to the U.S. Bureau of Labor Statistics, the states with the highest employment levels of Marketing Analysts and Specialists are California, New York, Texas, Florida, and Illinois. However, because of the wide-spread use of data-driven marketing strategies, there are jobs for Market Analysts everywhere.
Job Requirements for Digital Analysts
Companies hiring Marketing Analysts are looking for people with strong technical skills who can use analytical tools like Google Analytics to form insights and create marketing strategies. Candidates should be detail-oriented with excellent analytical skills and work well with a team. Many companies require a bachelor’s degree in marketing or a related field like business, advertising, or communication, plus experience with analytical tools.
Entry-level positions may accept people with less experience who are familiar with tools, social media, and statistics. Experience in content marketing for a personal brand can also help boost your chances.
Tools for Digital Analysts
Digital marketing analytics involves collecting, tracking, and analyzing user data on social media accounts and websites to glean crucial information on engagement and conversion rates. This data can tell you your campaign’s reach, what kinds of positive (and negative) mentions you’re getting online, how many people are seeing your posts and if they’re being shared, if your brand’s hashtag is performing well, and other details to help improve or change your strategy. Having access to this data allows you to focus on future marketing efforts, ultimately saving you time and money.
These tools provide the analytics you need to understand how your brand, product, or business is performing on the internet. They help determine when to post content so it will reach the most people, how the content performs, which social media platforms are the best match for your brand, and give insight as to what isn’t working so you can change your strategy. Additionally, analytics tools can give you insight into how your website or app is performing and can generate reports to share with your team, investors, and others involved in your brand’s success.
Google Analytics
Google Analytics (or GA) is a free tool within the Google Marketing studio platform that collects and tracks user data, compiles it into useful reports, and provides valuable insights to improve your website or app’s performance. The program works by installing a tracking code onto each page of your website that allows Google to collect information about how visitors interact with it. Integrating Google Analytics into your website or app can help you understand what’s working and what isn’t when it comes to digital marketing strategy.
The data that GA collects, stores, and reports on can help marketers learn what strategies are working and what aren’t. It can measure marketing efforts, both on and offline. It can help you make better, more savvy business decisions. The information Google Analytics provides can also identify specific problems or shortcomings on your website. The data you’ll get is specific, targeted information.
You can use Google Analytics to measure the customer experience from the moment they enter your website or app to the time they leave. You can track valuable information such as how they found your site, who purchased something, what pages your visitors looked at, and how they moved through the site. And while it’s important to know where your website and business is thriving, it’s also critical to understand where you’re falling short and losing customers. Using Google Analytics can help with that, too.
Learning Digital Marketing
If you want to change careers and become a Marketing Analyst, you could go to college or you could sign up for a digital marketing bootcamp. For example, Noble Desktop’s Digital Marketing Strategies Bootcamp covers the role of digital marketing in today’s business landscape on multiple fronts. You’ll learn how to optimize websites and landing pages for conversions, design successful email campaigns, and create content to drive traffic to your or your company’s website by engaging your audience. Noble’s SEO Bootcamp will teach you how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Each bootcamp includes 12 hours of instruction and costs $650.
Another way to prepare for a career as a Content Marketer is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter marketing, and content marketing with blogs. You can choose classes that meet in-person or online. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to show you how to do things. Training is part or full-time and available weekdays, weeknights, or weekends.
It takes 78 hours of instruction to complete a digital marketing certificate through Noble Desktop, and the tuition is $3,295. An installment plan and loans are available. You can choose between full or part-time classes and classes that meet during the day, evening, or on weekends. When you complete the course, you will receive a verified digital certificate of completion recognized by the New York State Department of Education that you can download or post on your LinkedIn profile. This type of certification can help you get a job as a Content Marketer.
Conclusion
If you want to learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.