Learn the four fundamentals of social media in this free video tutorial on social media marketing. You'll find out how to pick the best platform for your brand, identify your target audience, tips for creating successful content, and more.

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Become a social media marketer with hands-on training:

• Social Media Marketing Classes (attend in New York City or Live Online)
• Social Media Marketing Classes Near Me

Learn about digital marketing, the different types of digital marketing, different strategies, and more in this free seminar.

Learn More

To learn more beyond the seminar, see our Digital Marketing courses.

Get started in digital marketing with our free online digital marketing classes in search marketing, email marketing, website optimization, and more. See all 5 free digital marketing classes online for free. 

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This is a blog post about how to write blog posts and other web content. Writing for the web is different than other media such as books, brochures, magazines, etc. For the most part, what’s good for users will also be good for search engines too, but there are things you should keep in mind.

Let’s go over specific recommendations you can use to improve the writing on a website or blog.

"Say Whaaatt?"

That’s right—the Yellow Pages—get over it!

Well, some businesses already have; but fascinatingly enough, for many others, the mindset around their local online listings has not changed since the days of the Yellow Pages.

Many of us have been there

Social media has so many options; it’s like standing at an elaborate restaurant buffet, asking, “Where to start?”

1. Slowly with an appetizer?
2. Dig into the side dishes?
3. Or go hog-wild and dive straight for the Buffalo wings, pizza, and desserts?

So let’s clarify

In order to narrow down your starting point and develop an effective social media marketing strategy, you have to understand what your choices are, what each offers, and how to leverage them.

Having this solid understanding is essential because social media marketing is as varied as it is indispensable. For many businesses, it's no longer an option, and it’s incredibly lucrative when done correctly.