There are ways to learn about social media marketing for free, though there are several caveats to consider before diving too deep. Free resources such as websites, blogs, social media posts, video collections, and certain texts are useful while learning social media marketing. They are typically used for answering a quick question, learning a new term, or finding a troubleshooting technique for an issue. While these resources are widely available for public use, it is essential to remember that they are mainly supplemental and can’t give you a thorough education. You would not be able to learn complex functions and features as easily as you would while enrolled in a live training course or a bootcamp. So, yes, you can learn some social media marketing fundamentals for free, but more advanced skills will require more advanced training.
What Free Resources Are Available to Learn Social Media Marketing?
Local, In-Person Resources
Depending on your location, you can find free in-person resources. For example, you may have a library nearby with myriad textbooks, magazines, editorials, or brochures on social media marketing. You can easily find some self-help books or other written material. Some libraries even host short lectures on different subjects and technologies, including social media marketing and related skills. These may be few and far between, especially if you live in a more rural area or a small town with minimal library resources. However, it is a viable option for many.
Online Resources
However, if in-person resources are unavailable, you still have many options. You can also access free resources online, such as articles, websites, and blogs that share insight on social media marketing concepts, theories, and projects. The internet is a remarkable tool for anyone interested in learning new skills and concepts. You can easily find answers to questions, learn new troubleshooting techniques when the software goes awry, and join new online communities to share ideas and connect with other Social Media Marketers. Although you have to use discernment when flipping through different resources, these are a helpful way to gain more insight.
Videos and Other Multimodal Learning Methods
Since everyone learns differently, some folks prefer to learn in a multimodal format, meaning through multiple modes of communication. In this case, you can search video collections on social media platforms like YouTube and TikTok. These days, you can find a video on any subject you like, including social media marketing. Some creators will share videos on different concepts or share their recent projects from which you can draw inspiration. Additionally, because these accounts are geared toward a certain subject, you can find an account that suits your needs and provides enjoyable, clear, and engaging content. Alternatively, you can access different pre-recorded lectures, podcasts, and audio clips that provide similar information. These provide easy ways for visual or auditory learners to absorb information and learn additional social media marketing skills.
Free Resources From Training Centers
Even training centers offer free resources to hopeful students or anyone who wants to learn a little about a subject or tool. Many training centers have YouTube and other social media accounts that share informational content. Some training centers offer even more in-depth resources, such as pre-recorded lectures. Free seminars, such as those listed on Noble Desktop’s free seminar page, are free and accessible to anyone curious and ready to learn. These lectures can give you a greater sense of social media marketing concepts and projects, which can help you decide which path is right for you. If the free seminars grab your attention, pursuing a few training courses or a bootcamp may be worthwhile.
How to Make Use of Free Social Media Marketing Resources
Free resources are useful in numerous situations. Experts and beginners alike use free resources now and then, so it is essential to know when they will be most helpful to you in your social media marketing learning journey.
Course Preparation
Free resources are helpful at specific points in your educational process. For instance, most use online videos, articles, and resources to prepare for training. This is a forward-thinking idea and ensures you don’t enter a classroom with zero experience. Many feel apprehensive about enrolling in a class, regardless of the subject matter. If you brush up on terminology and basic concepts, you may feel less nervous entering the classroom for the first time. Plus, having some basic knowledge can help you pick up on the learning process quickly. These resources can be useful if you practice regularly, continually research updated information, and have various source types.
Supplemental Training
You can also access free resources to supplement your current training. While bootcamps and live classes are sufficient, you may practice outside or ponder a concept right after class ends. With the click of a button, you can find a plethora of perspectives, ideas, and marketing techniques that you otherwise may not know about. Although free resources can’t provide sufficient education on their own, novices and experts use Google to find websites, blogs, articles, podcasts, social media pages, and video collections to supplement their learning experience and get quick answers to their questions. Using any of these resources and more, as well as enrolling in a live training course, will result in a pleasant and effective learning experience.
Guide For Beginners
If you are just learning the basics, free resources may be a great start for you. Although free resources are also useful for experts, beginners have a more significant learning curve than those with previous or related experience, so there are bound to be moments when additional clarification is needed. A free resource can be a wonderful study tool and one of the easiest ways to overcome a troubling concept. Occasionally, you may run into an error within a social media platform, and many free resources have troubleshooting techniques and suggestions from self-taught folks and professionals alike. Most beginners who enroll in a class will have questions pop into their heads long after class ends. Plus, beginners can benefit from additional practice. Beginners should seek guidance from a website, video collection, or chatroom, as it is an entirely acceptable and adequate way to get extra insight.
Limitations of Free Resources
Again, free resources make sense in certain situations and aren’t sufficient for a complete social media marketing education. The most notable disadvantage is the lack of interaction. Plus, you could gain inaccurate, outdated, or inconsistent information because free resources are relatively unregulated. This learning process requires more outside research that could be avoided if an instructor were present. Although there are hundreds of free resources, the content may still be fairly limited, so free resources alone cannot lead to social media marketing proficiency.
Additionally, many resources need more customer support. Even blogs, which often have moderators, cannot provide the level of support an instructor could. Some websites have customer support, but can also be limited to topics revolving around products rather than social media marketing concepts. Overall, free resources don’t (or rather, they can’t) provide a thorough education. This can only be earned through completing a course or Bootcamp with more structure, interaction, and consistency.
What to Do After Utilizing Free Social Media Marketing Resources
The learning doesn’t have to stop there. You can continue your education through different means, such as classes and bootcamps. Both offer foundational knowledge, hands-on exposure, and practical experience in the social media marketing field. Consider your options and preferences before enrolling in the perfect class for you.
Enrolling in Live Classes or Bootcamps
After utilizing these free resources, you can learn more complex social media marketing concepts. To obtain this, you can explore all the different live training options available in your area or online. Live training options are the most advantageous learning method because they emphasize collaborative learning, hands-on projects, and realistic expectations in the social media marketing field. While self-paced learning offers flexibility, live training provides an interactive and engaging learning experience with the opportunity to ask questions, network, and benefit from expert insights. Consider your learning style and budget when deciding which approach is best for you. Combining both methods is the most effective strategy for mastering social media marketing.
Why Choose a Live Class or Bootcamp?
Live classes like those at Noble Desktop can assist the learning process in many ways. First, they offer interaction, unlike their on-demand counterparts. Students learn alongside one another and can utilize their instructor as a resource for social media marketing tips, techniques, and troubleshooting ideas. Through various projects that resemble real-world scenarios, you will better understand what you will do daily in your future social media marketing job. In addition, many classes and bootcamps promote career readiness, meaning you can receive certificates, work on your professional portfolio, and attend interview preparation sessions. Plus, continual feedback from an instructor or peers can help you grow and feel more comfortable taking risks in your following projects.
Live Training Benefits
Live training offers additional benefits and resources that on-demand or self-paced options will not. Many training courses give students access to computer labs, setup assistance, and additional mentoring sessions that help complete projects and gain clarity on the class material. Students can also take advantage of different payment plans and financing options. Plus, many live classes and bootcamps award students with certificates once the lessons have ended, which is beneficial during the job search as it showcases your skills, capabilities, and knowledge. These certificates can be added to LinkedIn profiles and resumes.
Why Live Training Works?
Live training classes are considered one of the best ways to learn a new skill because they value flexibility, cost-effectiveness, and career development. They are a good middle ground between using free resources (which are insufficient and lack guidance) and applying for a degree program (which is incredibly expensive and time-consuming). These lessons are based on realistic social media marketing situations and emphasize practical use. You can acquire professional-level skills, develop a well-organized and diverse portfolio, feel prepared to attend job interviews, start your career, and apply the skills you’ve learned in class to your future career role.
How to Learn Social Media Marketing
Master social media marketing with hands-on training. Social media marketing is a type of digital marketing that leverages social platforms such as Facebook, Instagram, YouTube, LinkedIn, TikTok, and Twitter for promotion.
- Social Media Marketing Certificate at Noble Desktop: live, instructor-led course available in NYC or live online
- Find Social Media Marketing Classes Near You: Search & compare dozens of available courses in-person
- Attend a social media marketing class live online (remote/virtual training) from anywhere
- Find & compare the best online social media marketing classes (on-demand) from the top providers and platforms
- Train your staff with corporate and onsite digital marketing training