SEO Training for Veterans

Are you a veteran returning to civilian life or a member of a veteran’s family aiming to avail yourself of entitlements and benefits? This article is designed to help you navigate your options for taking advantage of these services to enter into a professional skills training program and learn the SEO skills you’ve always wanted to learn. Learning SEO can help you change to a new career as a Digital Marketer, a field that is in high demand and expected to grow. You can learn SEO skills in a bootcamp or a multi-week certificate course. It takes significantly less time to complete a certificate course than to earn a college degree. 

What is SEO?

Search engine optimization (SEO), is a way to increase website traffic and sales. SEO depends upon content, technical website optimization, link building, and keyword research to improve ranking on a Google results page. Professionals who work with SEO are called Website Optimization Specialists. One of the keys to SEO is building trust between your business and your user through high-quality content, making sure your website loads quickly, is easy to navigate and is optimized for new developments like voice search. 

Read more about what SEO is and why you should learn it. 

What Can You Do with SEO Skills?

SEO is used to determine search engine success in three important ways: technical SEO, on-page SEO, and off-page SEO. Technical SEO looks at the technical features of a website and how they affect search engine rankings. On-Page SEO means meeting the user’s needs with high-quality content. Off-page SEO involves building links and strengthening social media engagement. Additionally, building out social media presence across a variety of channels will further establish your internet presence and boost your SEO, and you can use different analytical tools to track SEO and conversion rates.

Support for Veterans

The Servicemen’s Readjustment Act of 1944 provided financing for veterans returning from World War II to pay for education and training, among other benefits. The law was colloquially known as the GI Bill, and although it has been updated since 1944, bills providing benefits to veterans are usually referred to as GI Bills. The Veterans Educational Assistance Act of 2008, or Forever GI Bill, removed the time limits from the original law and made it easier for veterans to get training later in life. 

People who were members of some branch of the US Armed Forces can use the GI Bill along with the Military Tuition Assistance program to pay for college or business school, vocational or technical training, correspondence courses, apprenticeship or job training, and flight training.

Noble Desktop offers several courses eligible for GI Bill support, but these VA-supported programs are only for in-person participants in the greater NYC area. The list includes certificate programs in Video Editing and Motion Graphics, Data Science, and Digital Marketing.

Why Learn SEO

SEO is a digital marketing tool for driving website traffic, building an audience, and increasing business sales. People who work with SEO are called SEO Specialists or Website Optimization Specialists, and they work for businesses of all sizes as well as independent contractors. Other career paths in SEO include Content Marketer, Digital Marketer, and Digital Marketing Data Analyst. Web Developers also use SEO to increase website usability.

People with SEO skills are in high demand. The US Bureau of Labor Statistics projects a 10% increase in marketing and advertising jobs over the next decade. They earn an average annual salary of $55,000 in the US. As more and more businesses establish an online presence, they will hire more people with SEO skills to work on websites and mobile apps. 

Many industries use SEO to attract customers and make their businesses more visible. Some of these industries include:

• Healthcare
• Entertainment
• Real Estate
• Legal Services
• Health and Beauty
• Pet Care Businesses
• Contractors and Professional Services

Why Choose a Skills Bootcamp?

If you want to learn SEO to change to a new career, there are a couple of ways to go about it. You could go to college and earn a degree in marketing or business. This will take four or five years and cost many thousands of dollars, some of which would be covered by the GI Bill, but not all. You can also become a Digital Marketer or SEO Specialist by completing a certificate program.

If you want to focus on a skill like SEO, a bootcamp course is a good idea. It is an intensive session (or two) on a particular topic to give you a good grounding in that area. Certificate programs take a few weeks but give you the skills you need to change to a new career, like social media marketing, data analytics, and paid advertising. 

It takes less time to complete a certificate program than a college degree, so you will be able to start working more quickly. Also, many training programs offer 1 to 1 mentoring to help students put together a digital marketing portfolio and start a job search.

Learn SEO at Noble Desktop

To change careers and become a Web Optimization/SEO Specialist, sign up for one of Noble Desktop’s bootcamp or certificate courses. SEO Bootcamp will teach you SEO strategies to get your website to the top of the page. In Google Analytics Bootcamp, learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Noble’s Digital Marketing Certificate includes digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and social media and content marketing classes. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Insights

• SEO is a set of techniques for increasing website traffic and sales based on content, website optimization, link building, and keyword research.
• Employees who learn SEO can increase website traffic and sales.
• Veterans are eligible for financial support for career certificates in areas like digital marketing.
• When you sign up for SEO training, you can choose between these learning environments:
• Live in-person 
• Live online class 
• Get comprehensive SEO training through Noble Desktop, either in-person or online.