Google Analytics is a vital tool in the constantly evolving field of marketing, so it will take substantial time and commitment to fully master. How quickly you can learn depends on the type of Google Analytics skills you want to learn, but it may be possible to become proficient in some areas in three months. This article will walk you through what you can expect to learn in three months and what you will still have left to study going forward.
How Much Google Analytics Can I Learn in 3 Months
Learning the entire data analytics process and current best practices and tools will require time, energy, and dedication. While it can take years to fully master a range of data analytics tools and techniques, most students who devote themselves to their studies can acquire a solid foundation in data analytics in much less than three months.
Typically, you can master the below skills in the three months or less:
- Brief introduction to data analytics and how Google Analytics can be used to better understand your data.
- How to use the interface: setting up views with filters, navigating Google Analytics, understanding overview and full reports, sharing reports, and setting up dashboards and shortcuts.
- The basics of Excel and Tableau, two software programs you will use in tandem with Google Analytics.
- The three basic reports: audience, acquisition, and behavior
- Campaign and conversion tracking fundamentals: how to measure Custom Campaigns, track campaigns with the URL Builder, use Goals to measure business objectives, measure Google Ads campaigns.
There are many more skills you can master in addition to these, depending on how quickly you can learn. Factors like how much time you can dedicate daily, your preferred learning method or format, and your previous experience can all impact how much you can learn in three months or less.
How Can I Learn Google Analytics More Quickly?
There are a lot of educational resources out there to read and watch that will help you build your understanding of Google Analytics. From free trainings, courses, and webinars to video tutorials and books, knowledge is truly at your fingertips. But, if you’re looking for the options that can help you learn at a faster pace, certain options may be better for you than others.
Fastest Options: Online or In-Person Training and Bootcamps
Live training and bootcamps, whether attended virtually or in-person, tend to be the fastest way to learn Google Analytics. Live online classes offer instant feedback from your teacher and interactions with other students, creating the opportunity for a deeper understanding of the coursework. These classes are ideal for students that thrive in a structured learning environment with routine accountability check-ins. If you encounter any challenging material, you can ask questions in real time instead of spending unnecessary time figuring it out on your own. This collaborative environment is available for both full-time and part-time classes and provides structure and accountability, two things that can help you succeed. You’ll master Google Analytics the quickest in a full-time course but any class with scheduled times will help you learn faster than trying to learn Google Analytics entirely on your own or in an on-demand program.
Noble Desktop’s Google Analytics Bootcamp will teach you all about this handy tool’s applications for marketing, including tracking data, interpreting reports, and optimizing performance. You’ll learn how to set up an account and understand what you should be tracking and discover the exciting features of GA4, including its data model and advanced methods for tracking events that matter to you. With the help of an expert instructor and hands-on learning, you’ll leave this training with a solid understanding of the tool and how to optimize its wealth of data to your advantage.
Noble’s SEO Bootcamp is another option. Designed for business owners, marketers, and front end developers who want to enhance their marketability, this course will help you get familiar with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis. To help you get started, this course includes a 7-day free trial of Semrush, the top keyword research tool. This course is also a part of the Digital Marketing Certificate, should you choose to pursue that more in-depth option.
There’s also Google Ads Bootcamp, a hands-on training that teaches you to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking. You’ll get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.
Slow & Steady: On-Demand Classes
Also known as self-paced, on-demand classes offer the most flexibility of any class option but don’t win any awards for speed. They do have quite a few benefits for busy professionals, though. Not only can you learn from wherever you want, you can also learn whenever you want. There are no due dates or scheduled class times, so you can take your time on challenging topics or skip over ones you’ve already mastered. These classes are ideal for learners with complicated schedules who need to squeeze their studying in around their work and other obligations. You’ll need to be an independent and self-motivated student to succeed in an on-demand class. It’s very easy to lose momentum or fall behind when you don’t have any outside accountability, so these courses tend to take longer than a structured live course.
Time May Vary: Free Resources
You could take advantage of free resources like YouTube making the most of the insights, tools, and short tutorials made available by industry experts. Google also offers their own resources and you can check places like Coursera and Udemy for short intro-friendly free trainings. While free resources are financially helpful, they can take the most time. You’ll be responsible for sourcing all your learning materials and ensuring that you’ve covered all the important subjects of Google Analytics, and this process can take a substantial amount of time. Additionally, like on-demand courses, it’s easy to lose motivation and fall behind with free resources.
What Google Analytics Skills Will I Need to Learn After 3 Months?
While you can acquire many useful data analytics skills in three months or less through skills classes, bootcamps, and free resources, most learners interested in working with data analytics for professional purposes will require further training. After establishing a baseline foundation with programs like Excel and Tableau, some learners may opt to progress into more advanced training, like what is offered in advanced-level skills classes. These programs are typically shorter and require only a day or so to complete, helping you progress from basic knowledge into intermediate and advanced-level training, as needed, with one specific tool.
You could also explore certificate programs which provide a more in-depth understanding of Google Analytics and the overall field of marketing. Noble Desktop offers several certificates, like their Digital Marketing Certificate that will help you further your skills. You’ll gain the essential digital marketing skills to promote a business in today’s competitive markets by developing an actionable, multi-tiered campaign optimized through search engine optimization (SEO), social media, paid search, content marketing, and email marketing. You’ll also learn to increase your return on investment by determining key performance indicators, monitoring web analytics, tracking conversions, and creating reports with Google Analytics.
If you’re mostly interested in social media platforms, Noble’s Social Media Marketing Certificate. You’ll learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace. You’ll also create a professional portfolio that you can share with employers and clients and learn how to optimize your resume, LinkedIn profile, and social media accounts to highlight your experience and make yourself stand out as a job candidate. This court is part of the Digital Marketing Certificate and can count towards that training should you choose to continue your education.
How to Learn Google Analytics
Master Google Analytics with hands-on training. Google Analytics is a platform that digital marketing professionals use to monitor and collect data on website traffic.
- Google Analytics Bootcamp at Noble Desktop: live, instructor-led course available in NYC or live online
- Find Google Analytics Classes Near You: Search & compare dozens of available courses in-person
- Attend a Google Analytics class live online (remote/virtual training) from anywhere
- Find & compare the best online Google Analytics classes (on-demand) from the top providers and platforms
- Train your staff with corporate and onsite Google Analytics training