Can I Learn Google Analytics For Free?

Yes, you can learn Google Analytics for free online. Especially in today’s online world, there are endless resources available right at your fingertips. With the right resources and mindset, you can master the basics of Google Analytics on your own, but it’s recommended that you use free resources as a way of exploring the fundamentals of Google Analytics or as a supplemental resource for more in-depth learning. This article will explore what free resources are available to you and how best to use them to your advantage. 

What Free Resources are Available for Learning Google Analytics?

There are quite a few free resources available for learning Google Analytics, you just need to know where to look. YouTube boasts a wide range of tutorials and informative videos on all kinds of Google Analytics and marketing subjects: from short five-minute episodes on the fundamentals to more in-depth breakdowns of advanced topics. YouTube is a great way to explore your initial interest or get answers to specific questions on Google Analytics. 

Other websites like Google and LinkedIn offer short free tutorials and trainings designed to help you grasp the history and basic principles of Google Analytics. Free resources are often your fastest option and can last anywhere from a few minutes to a couple of hours. Their brevity is one reason they are so popular for beginners, but the drawback of these courses is that they will lack the in-depth knowledge and real-time interaction with an expert instructor that more immersive programs offer. With that in mind, it’s best to use these resources as a brief introduction to make sure you’re interested in the subject (or as supplemental learning materials) instead of the sole source of your education. 

How to Make Use of Free Google Analytics Resources

With the above in mind, it’s best to use these resources as a brief introduction to make sure you’re interested in the subject, as opposed to the sole source of your education. You can also use them as supplemental training materials while you attend a more structured course either in-person, live online, or on-demand. You can consult your free resources when you find yourself stuck on a specific concept and can’t wait for a time to discuss it with your course instructor. Or, if you find you learn at a faster pace than the course allows, you can use free resources to skip ahead to the lessons and subjects that will challenge and engage you more. 

You can also use free resources to test out skills and techniques, practicing your hand at Google Analytics while simultaneously learning through a structured course. If you feel anxious about making mistakes in your course or are worried about embarrassing yourself in front of others, you can work through your projects with the help of free resources, testing out various options so that your final submitted course project meets your personal standards. 

Limitations of Free Resources

While great as bonus learning materials, free resources aren’t recommended as your primary source of education, as they’ll lack the immersive experience that a structured course offers. Plus, using this method as your sole source of education can take the most time. You’ll be responsible for sourcing all your learning materials and ensuring that you’ve covered all the important subjects of Google Analytics, and this process can take a substantial amount of time.You also won’t be able to ask questions and receive feedback in real time, like you would in a live class. Additionally, like on-demand courses, it’s easy to lose motivation and fall behind with free resources, so they’re best for independent, self-motivated learners. 

There is another disadvantage to consider: It’s possible that your free resources could be outdated. Google Analytics (and marketing in general) is constantly evolving, so topics and training materials will need constant refreshing to stay relevant. It can be time consuming to check that your resources are the most up-to-date and accurate. Plus, if you’re not familiar with Google Analytics, you may not be able to tell when a resource is no longer relevant. 

What to Do After Utilizing Free Google Analytics Resources

Live Google Analytics courses are an ideal learning method for those entirely new to the field. Noble Desktop’s live classes offer expert instructors, setup assistance for online classes, and the chance for 1:1 mentoring. Held both live online and in person in New York, you can learn everything you need to know to become a Google Analytics expert. 

Noble Desktop’s Google Analytics Bootcamp will teach you all about this handy tool’s applications for marketing, including tracking data, interpreting reports, and optimizing performance. You’ll learn how to set up an account and understand what you should be tracking and discover the exciting features of GA4, including its data model and advanced methods for tracking events that matter to you. With the help of an expert instructor and hands-on learning, you’ll leave this training with a solid understanding of the tool and how to optimize its wealth of data to your advantage.

If you want to take your skills a step further, their Digital Marketing Certificate could be the right fit. You’ll gain the essential digital marketing skills to promote a business in today’s competitive markets by developing an actionable, multi-tiered campaign optimized through search engine optimization (SEO), social media, paid search, content marketing, and email marketing. You’ll also learn to increase your return on investment by determining key performance indicators, monitoring web analytics, tracking conversions, and creating reports with Google Analytics.

There’s also Google Ads Bootcamp, a hands-on training that teaches you to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking. You’ll get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.

If you’re mostly interested in social media platforms, Noble’s Social Media Marketing Certificate. You’ll learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace. You’ll also create a professional portfolio that you can share with employers and clients and learn how to optimize your resume, LinkedIn profile, and social media accounts to highlight your experience and make yourself stand out as a job candidate. This court is part of the Digital Marketing Certificate and can count towards that training should you choose to continue your education. 

Noble’s SEO Bootcamp is another option. Designed for business owners, marketers, and front end developers who want to enhance their marketability, this course will help you get familiar with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis. To help you get started, this course includes a 7-day free trial of Semrush, the top keyword research tool. This course is also a part of the Digital Marketing Certificate, should you choose to pursue that more in-depth option.