What is the Best Course to Learn Google Analytics?

There are many things to consider when choosing the right Google Analytics class for you. Your time and money are valuable resources, so it’s best to be sure you’re investing both wisely. Google Analytics training courses and certificates can be expensive and time consuming, although these two factors will vary from class to class. Plus, there are so many ways to study Google Analytics, from free tutorials to associate certificates and college degrees to bootcamps, and each will have varying benefits and challenges. 

If you’re feeling overwhelmed, don’t worry. This article will help you weigh the pros and cons so you can decide which class is your best fit. Regardless of which option you choose, learning Google Analytics is absolutely worth the effort as it can open up alternative career paths, allowing you to earn more money and find professional fulfillment in a range of industries.

Are You Brand New to Google Analytics?

If you’re brand new to Google Analytics, there are many things you will want to consider. What is it specifically that you want to learn? Do you learn better in-person or virtually? Live or on-demand? Introductory classes can be attended live online, on-demand, or in person and typically cover all the fundamental theories and techniques of Google Analytics. They’re designed for those with limited or no knowledge of Google Analytics, so they’re perfect for newbies.

If you’re still trying to decide if Google Analytics is what you want to study, free resources may be a better route. YouTube videos, online tutorials, blogs, and discussion boards can be a great place to gain a general understanding of Google Analytics, so you can decide if it’s the right subject for you. While these resources will save you money, they aren’t intended for in-depth learning. If you are confident that you want to learn Google Analytics, an introductory course is a better choice. 

How Much are You Willing to Pay?

The financial cost of education is one of the most important factors to consider. You’ll want to make sure that the price is within your budget, but you’ll also want to make sure that the cost of the course is worth the knowledge and skills you will learn. While attending a professional development class is a good way to advance your career and increase your earnings, you might not want to (or be able to) pay any price to further your Google Analytics skills, and you may find there aren’t enough benefits to enrolling in the most expensive training option available.

Overall, the cost of an Google Analytics course will depend on the depth of knowledge, course length, and whether it’s live or on-demand. Typically, the immersive courses are the most expensive. A college web development degree can cost tens of thousands of dollars and take four years to complete, but will provide in-depth learning. Alternatively, a bootcamp or on-demand training course will cost substantially less, but these will only provide you with entry-level skills.

How Quickly Do You Need to Learn New Skills?

You’ll want to choose a course that helps you optimize your time, providing you with the most value both financially and logistically. If you’re looking to launch your career as soon as possible, a bootcamp or quick course may be a good option. If you have more time to commit towards learning and want to master advanced subjects, a longer course like a certificate or degree could be best. 

The skills you wish to learn will determine how long it takes you, as well. If you’re only looking to master a specific technique or trick, or only need to know the basics of Google Analytics, this will take much less time than learning the ins and outs of these essential tools. So, if you just need to learn the basics quickly, that’s important to know.

Do You Want to Become a Google Analytics Professional?

If you want to become a Google Analytics professional, you need to consider how much the curriculum covers, if career services or mentorship are provided, and if portfolio development is included. Certificates take substantially more time than introductory courses or free resources, but they offer a wider breadth of knowledge, noteworthy credibility, and the potential to network. These programs can often be attended full-time or part-time and are focused on professional development and technical training. 

While they may be longer than other options, they are also shorter than an undergraduate or graduate degree. The content covered will focus more on professional skills instead of introductory material or advanced theory, so you won’t get the immersive experience that a web development degree would give you. You also won’t spend 2 to 6 years working on a degree, or be saddled with substantial student loans debt. These programs are the fastest options available for students whose goal is immediate professional development and employment.

How Much Technical Training Do You Need?

The good news about Google Analytics is that you don’t need any technical training to begin. Skills like data visualization, data analysis, and SQL will be helpful with Google Analytics. It’s possible that those new to Google Analytics have already mastered one or two of these basic skills previously. But, if you’re coming to the subject with no existing knowledge, fear not. Mastering Google Analytics is still possible.

Do You Prefer In-Person or Online Training?

This is perhaps the most important question you need to ask yourself. Online trainings are great for those who prefer a solitary learning environment with minimal distractions. They allow you to learn from the comfort of your own home (or wherever you choose), providing more flexibility. Additionally, if you live in an area with limited (or no) in-person options, online classes open up more opportunities for you. 

If you thrive in a collaborative classroom environment, check out in-person classes. You’ll be able to work with other students, make new friends, and receive live input from your instructor. These classes also provide a higher level of accountability and are a superb choice for those who struggle to keep themselves motivated or on task. They are, of course, less flexible than an online class, but often their advantages outweigh this one disadvantage. 

Learn Google Analytics Skills with Noble Desktop

Live Google Analytics courses are an ideal learning method for those entirely new to the field. Noble Desktop’s live classes offer expert instructors, setup assistance for online classes, and the chance for 1:1 mentoring. Held both live online and in person in New York, you can learn everything you need to know to become a Google Analytics expert. 

Noble Desktop’s Google Analytics Bootcamp will teach you all about this handy tool’s applications for marketing, including tracking data, interpreting reports, and optimizing performance. You’ll learn how to set up an account and understand what you should be tracking and discover the exciting features of GA4, including its data model and advanced methods for tracking events that matter to you. With the help of an expert instructor and hands-on learning, you’ll leave this training with a solid understanding of the tool and how to optimize its wealth of data to your advantage.

If you want to take your skills a step further, their Digital Marketing Certificate could be the right fit. You’ll gain the essential digital marketing skills to promote a business in today’s competitive markets by developing an actionable, multi-tiered campaign optimized through search engine optimization (SEO), social media, paid search, content marketing, and email marketing. You’ll also learn to increase your return on investment by determining key performance indicators, monitoring web analytics, tracking conversions, and creating reports with Google Analytics.

There’s also Google Ads Bootcamp, a hands-on training that teaches you to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking. You’ll get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.

If you’re mostly interested in social media platforms, Noble’s Social Media Marketing Certificate. You’ll learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace. You’ll also create a professional portfolio that you can share with employers and clients and learn how to optimize your resume, LinkedIn profile, and social media accounts to highlight your experience and make yourself stand out as a job candidate. This court is part of the Digital Marketing Certificate and can count towards that training should you choose to continue your education. 

Noble’s SEO Bootcamp is another option. Designed for business owners, marketers, and front end developers who want to enhance their marketability, this course will help you get familiar with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis. To help you get started, this course includes a 7-day free trial of Semrush, the top keyword research tool. This course is also a part of the Digital Marketing Certificate, should you choose to pursue that more in-depth option.