Is Google Ads a Hard Class?

The difficulty level of Google Ads classes varies depending on a number of different factors, including the depth of the class, the quality of the curriculum, the background of the student, and the skill of the instructor. Complete beginners will likely find their first classes challenging, considering the complexity of the platform. Experienced marketing professionals, on the other hand, will likely take to the platform more quickly, though not without some effort on their part. The good news is that no matter your background, learning Google Ads is achievable for you with hard work, dedication, and quality learning resources. This article will explore the most challenging parts of learning Google Ads, how you can make learning Google Ads easier, and the best ways to make learning the platform less difficult.

What is Hard about Learning Google Ads?

Common Challenges for Beginners

Learning Google Ads can be daunting for newcomers for a variety of reasons. Some of the most common areas of difficulty that beginners encounter include:

• Audience and Keyword Research: One of the biggest hurdles for Google Ads beginners is learning how to accurately determine their target audience and select the right keywords for their ads. Faulty keyword research can lead to ineffective campaigns, but Google’s Keyword Planner is a helpful tool for this aspect of Google Ads.

• Crafting Compelling Ad Copy: Being able to describe what makes your business unique in a concise, attention-grabbing manner is a vital skill for creating successful campaigns. This storytelling aspect requires creativity and a deep understanding of the business’s strengths, things that can be natural for some but extremely difficult for others.

• Technical Setup: Ensuring that a website is optimized for Google Ads can be challenging. This includes having proper meta information, up-to-date content, and mobile optimization. A slow-loading or poorly navigable website can negatively impact your ad performance.

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Advanced Techniques and Ongoing Challenges

As learners progress, they will likely find some of the more complex aspects of Google Ads somewhat difficult to master. Some of the more challenging areas for advanced Google Ads learners include:

• Data Analysis and Optimization: Google Ads generates a wealth of data. Interpreting and using this information to optimize campaigns requires analytical skills and experience. Understanding metrics like Quality Score, Click-Through Rate (CTR), and Conversion Rate is essential but can be overwhelming.

• Budget Management: Balancing ad spend with return on investment (ROI) is an ongoing challenge. Advanced techniques like bid adjustments and audience targeting require a nuanced understanding of both your market and the Google Ads platform.

• Keeping up with Changes: Google frequently updates its advertising platform. Staying current with new features, policy changes, and best practices demands continuous learning and adaptation.

Learn more about the difficulty level of learning Google Ads.

How Can I Make Learning Google Ads Easier?

Live Courses and Bootcamps

Live Google Ads courses and bootcamps are inarguably the easiest way of learning the platform. Whether offered in-person at a brick-and-mortar campus or online in a teleconferencing classroom, these classes feature a live expert instructor, a set schedule of class sessions, and plenty of hands-on instruction. A wide variety of Google Ads classes are available, from introductory short courses for beginners to comprehensive career-focused bootcamps like Noble Desktop’s Digital Marketing Certificate, which also provides valuable career support to help students become job-ready as easily as possible. For those wanting to learn Google Ads but not necessarily in need of training in other areas of marketing or job support, skills-focused bootcamps like Noble’s Google Ads Bootcamp will be the easiest path to mastery of the platform. With their proven curricula and the guidance and feedback of a live expert instructor, live Google Ads classes allow students to digest concepts in a logical order and receive answers to questions in real-time so they avoid common pitfalls and roadblocks in their learning journey.

On-Demand Classes

On-demand classes provide a flexible option for Google Ads learners who prefer to study at their own pace. These asynchronous courses typically include pre-recorded video lectures, articles, quizzes, and projects, allowing students to engage with the material whenever they can find time within their schedule. Unfortunately, with the frequent updates to Google Ads, the curricula of these programs can quickly become outdated, and they lack the immediate support of a live instructor who can make navigating complex topics considerably easier than the experience of attempting to learn independently. Without real-time guidance, on-demand students often encounter roadblocks that could hinder their progress, similar to those relying solely on free resources.

Free Resources

While attempting to create a curriculum exclusively using free resources is one of the most difficult ways of learning Google Ads, leveraging these resources as supplements for live Google Ads training is a reliable way of accelerating a student’s learning journey. Google Skillshop offers on-demand courses with exercises and mock exams that provide structure for independent learning time between class sessions. Additionally, Surfside PPC and other YouTube channels provide numerous tutorials that cater to both beginners and advanced users. Listening to podcasts like Google Ads Fundamentals Podcast during chores or while on the go is another easy way to learn Google Ads more quickly. Finally, Noble Desktop’s Google Ads Learn Hub is an excellent resource for mapping out the most efficient Google Ads learning journey and quickly answering questions that arise throughout a student’s training.

Learn more about how to learn Google Ads.

Best Ways to Learn Google Ads Without Difficulty

Enrolling in live instructor-led bootcamps is the most effective way to streamline the Google Ads learning process. These programs, such as Noble Desktop’s Digital Marketing Certificate, offer comprehensive curricula that cover Google Ads alongside other essential marketing skills. Students can become job-ready in as little as six weeks full-time or five months part-time, depending on their schedule and learning pace.

Advantages of Live Classes

Live Google Ads classes offer several benefits that significantly reduce the difficulty of learning the platform:

• Hands-on instruction with immediate guidance: Live online and in-person Google Ads classes prioritize practical exercises and hands-on campaign creation. The guidance of a live instructor through these projects eases learners’ paths to becoming skilled Google Ads users. 

• Real-time feedback and answers to questions: Live expert instructors can provide immediate feedback to learners, helping them develop good habits from day one while also avoiding common pitfalls. These instructors can also answer any questions that arise during the learning journey in real-time, allowing students to quickly navigate through potential roadblocks.

• Practical insights from an experienced professional: The typical live Google Ads instructor is a highly experienced digital marketing professional whose teaching brings practical, actionable insights developed through time spent creating successful ad campaigns. Students can benefit from the tips, tricks, and advice informed by the instructor’s experience, applying what they learn from day one.

• Personalized attention and tailored instruction: Live Google classes are often deliberately capped at a small size, allowing instructors to offer personalized attention to every student. As instructors lead real-time lectures, discussions, and hands-on exercises, they can adjust their approach to meet the specific needs of their current cohort of students.

• Interactive environment: Learning in an interactive classroom with a live instructor and classmates allows students to participate in and learn from lively discussions. Additionally, an experienced live instructor, classmates, and sometimes other industry professionals visiting the classroom can form a valuable professional network that can lead to job and collaboration opportunities.

Learn Design Skills with Noble Desktop

Professional training school Noble Desktop offers a 12-hour Google Ads Bootcamp live online or in-person at their campus in Midtown Manhattan. Flexible scheduling options allow you to complete the class in two full-time sessions or about two weeks of part-time evening sessions so you can continue working through your studies. Ideal for business owners, entrepreneurs, and current or aspiring marketers, Noble’s Google Ads Bootcamp provides the theoretical and practical training you need to help you manage your campaigns effectively. Your live instructor will lead you through topics such as setting up and managing a Google Ads account, keyword strategies and match types, bidding strategies, the Google Ads auction process, creating effective ads, optimizing campaigns for maximum results, and best practices for landing pages and conversion tracking. Students receive a verified digital certificate of completion and the option to retake the course for free if desired.

Noble Desktop’s Google Ads Bootcamp can be taken on its own or as a part of their Digital Marketing Certificate. This certificate program is a perfect fit for you if you aspire to launch a new career in marketing or add extensive digital marketing skills to your current professional tool kit, including Google Ads expertise, SEO, social media marketing, and analytics tracking. This flexible career-focused bootcamp is available as a live online or in-person class in Manhattan and on a full-time or part-time schedule. With hands-on projects and personalized guidance by live expert instructors, you’ll discover how to develop and manage multi-tiered campaigns, optimize your marketing for search engines, and utilize Google Analytics to track performance and conversions. Perks of this Digital Marketing Certificate program include a bonus AI for Marketing class, a free retake option, six one-on-one mentorship sessions for career support, guided portfolio development, and a verified digital certificate of completion, all setting you up for success in your future marketing career.

Noble Desktop also offers a free tool that makes it easy to find live Google Ads classes near you.