Google Ads Classes Worcester, MA

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

In this introductory Google Ads course, participants will learn the skills they need to get up and running in Google Ads. Students will work hands-on in Google Ads to learn account setup, keyword strategies, ad copy creation, conversion tracking, and techniques to succeed with Google Ads. This course offers flexible scheduling options and provides a free retake for students to refresh the material.

In this advanced Google Ads course, participants will amplify their knowledge of Google Ads and learn advanced techniques, strategies, and tools for success. This course covers bidding strategies, campaign optimizations, remarketing, automation, and display advertising. This course goes beyond the basics and teaches individuals the strategies to take their campaigns to the next level. Students will learn to automate and optimize across dimensions in Ads to maximize efficiency and performance and leverage the Display Network for additional reach. This course offers flexible scheduling options and provides a free retake for students to refresh the material.

This 3-day introductory Google Ads course is geared towards individuals with limited to no experience with Google Ads looking to get up and running with Ads to start creating and managing search campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.