Bauer College of Business

Perhaps now more than ever, data analytics drives the decision-making process in a diverse array of large and small organizations. This 2-week beginner level course helps stakeholders understand the challenges they face and teaches them how to use data analytics as a problem-solving tool. Participants learn how to apply practical strategies and solve real world problems. Participants who are generally familiar with business practices and basic IT skills benefit most from this course.

Improve internet visibility and reduce click through rates with this SEO Fundamentals course. This course also covers PPC (pay-per-click) campaigns. Participants learn the importance of SEO as well as some SEO content basics, such as keyword usage and on-page/off-page optimization. Other topics include conversion, analytics, local SEO, social media, outreach, and tools

Immediately drive online traffic to certain websites with the skills learned in this beginner-level Search Engine Advertising course. This class provides practical and up-to-date information and useful hands-on learning experiences. Specific topics include keyword research, search engine optimization, PPC (pay-per-click) copywriting, A/B testing, digital advertising, and campaign development.

Learn profitable and effective social media marketing strategies in this beginner-level course. Participants use existing tools to promote brand awareness on various social media platforms. Course topics include evaluating problems, using social media in a marketing campaign, encouraging organizations to move from traditional to digital marketing, and identifying and engaging the target audience. Students also learn data analytics, social media content strategies, and the internet sales funnel.

Develop a complete strategy for evaluating various digital marketing efforts with this beginning-level web analytics class. In addition to better understanding of the capabilities and limitations of data analytics, participants learn the most useful metrics and tools in particular programs. Students also learn overall business metrics.

Draw online shoppers to your product or service with this basic content marketing course. This course emphasizes cost-effective solutions that optimize conversion rates. Specific topics include the advantages of content marketing, identifying the target audience, developing the content marketing process, building a team, mapping content, strategic content marketing, social media incorporation, and ROI evaluation.

Grasp basic management and accounting concepts in this 1-day financial management seminar for non-financial managers. Participants explore financial accounting topics and develop financial management skills.