The University of Texas Rio Grande Valley Continuing Education

This 39-hour hybrid Digital Marketing Certificate program was designed for individuals new to digital marketing who are looking to better understand how to deploy successful digital marketing campaigns. This course covers a range of introductory digital marketing tools and concepts, including content marketing, strategy, social media marketing, marketing automation, and understanding website analytics.

This 26-hour hybrid Web Design Certificate program was designed for individuals new to web design who are looking to better understand the best practices for designing responsive and appealing websites. This course covers a range of introductory web design tools and concepts, including HTML programming fundamentals, working with cascading style sheets (CSS), responsive web design principles, and more. Participants in this course will also have the opportunity to participate in a capstone project, where they will apply everything they learned throughout the course to design a user-friendly website.

This 4-hour Video Editing Certificate program was designed for anyone who wants to learn how to capture, edit, and encode digital video. using Adobe Premiere Pro, students will learn how to use storyboards, write scripts, manipulate lighting, and create shot lists. They will also have the opportunity to experiment with other tools in the Adobe Creative Cloud, guided by an experienced instructor.

This hybrid Data Analytics Certificate program was created to give managers and decision-makers the tools and techniques needed to turn data into valuable information. The course includes a 15-hour online program in addition to the in-person classroom work. Graduates of this program will know how to use predictive and inferential tools, forecasting techniques, and descriptive statistics to make data-driven decisions. Students will complete a capstone project integrating the data analysis skills they have learned.