280 Group: Find Top Courses & Training Locations

280 Group values adjustable training options and offers self-study courses, trainer-led virtual coaching, global locations for in-person training, and customized corporate training. If a student can’t make it in person, they can try online versions of the course or go at their own pace via the self-study track.

Taking its name from the I-280 in the Bay Area, 280 Group teaches product management from its home base in Silicon Valley. Before founding the school in 1998, former CEO Brian Lawley worked in product marketing and management for major businesses like Apple and Symantec. Lawley retired from 280 Group after 21 years, tens of thousands of customers, and several books later, transferring leadership to Rina Alexin, a product marketing and management professional with global experience. The group works with both individual students and corporate clients to deliver product management and product marketing training. They also offer product consulting services to corporate clients. In the decades since its inception, 280 Group has worked with industry giants such as Adobe, Cisco, Dell, and LinkedIn.

School Locations

The main campus of 280 Group is located in San Francisco and all of their courses are currently offered online. Historically, 280 Group has also taught classes in places like Los Angeles and San Jose, as well as Seattle, Austin, Boston, New York City. The school has also hosted courses internationally in Toronto, Ontario, and London, England.

Subjects Taught at 280 Group

The curriculum at 280 Group focuses exclusively on product management, including product marketing and product ownership. Using the Classes Near Me tool from Noble Desktop, prospective students can locate and compare even more opportunities to attend product management classes and bootcamps.

What Classes Are Available?

At 280 Group, three different courses are available for students to take: Optimal Product Management, Agile Product Management, and Digital Product Management. The Optimal Product Management class is available for students who are complete beginners in the world of product management. Students will study the fundamentals of product management and product marketing and will learn about product life cycles through exposure to the 280 Group’s trademarked Optimal Product Process. The Agile Product Management course goes into more depth on the subject of product ownership and team leadership and is suitable for students with at least a year of previous product management experience. Digital Product Management is the highest-level course, ideal for students who have graduated from the Optimal Product Management class or who have three or more years of professional experience in product management. Students of Digital Product Management learn essential data analytics and digital processes to aid in product management.

Class Formats

All of 280 Group’s courses are typically available for in-person study, and corporate clients can contract 280 Group to lead the training for private groups. Optimal Product Management and Digital Product Management are both also available live online, and both Optical Product Management and Agile Product Management can be studied online on-demand. Each course has at least one Association of International Product Marketing and Management (AIPMM) certification exam that students can sit for. Courses consist of between 16-25 hours of instruction in addition to students’ exercises. Instructors all have 20 or more years of experience in product management at major businesses like Amazon, Apple, Elsevier, and Intuit. All courses include instructional and supplemental materials.

Admissions Process

Courses at 280 Group operate on an open-enrollment model. The school advises prospective students that live courses frequently fill before the registration deadline and recommends that students sign up early.

Pricing & Payment Options

Tuition at 280 Group ranges between $1,495 and $3,495 per course. Payment plans, including an interest-free six-month repayment structure, are available through 280 Group’s financing partner, Affirm.

Career Support Services

The curriculum at 280 Group is primarily concerned with helping students earn certifications rather than helping them launch a career from the ground up. The school does not offer career coaching, but it does emphasize that students do not have to have previous experience in product management for their careers to benefit from their courses.

Alumni Outcomes

The school does not report student outcomes in terms of passing exams or landing jobs. Much of their clientele are professionals who are already working in the industry but are looking to upskill in product management.

What Do Students Say?

Graduates of 280 Group appreciated their experience in the school’s programming. The structure of the courses and the expertise of the instructors contributed to students’ positive experiences in the school. One graduate enjoyed that students “were able to review real-life experiences from Product Management experts,” and that class sessions themselves “were in-depth and covered so much material.” Another graduate appreciated the small class sizes and opportunity for in-class discussions. However, this student also noted that the pacing of classes was intimidating, saying, “at times it felt rushed and I wasn’t able to fully grasp the modules.” One graduate reported newfound on-the-job success from studying with 280 Group, mentioning that their education helped them to “scale up and be more efficient and effective in product management.” Many students credited 280 Group’s collection of free resources and webinars for jumpstarting their skills in product management.

Pros & Cons

When it comes to choosing where to study, students interested in learning product management skills have major programs to choose among. Students can make use of a list of key features of 280 Group programming to understand where the school might fit in their decision-making process.

Pros of 280 Group Courses

Three levels of courses are available so that students of all experience levels in product management can learn how to develop their skills.
All courses lead to certification exams run by the industry-recognized AIPMM.
Classes are available in multiple different formats for students with different learning styles and schedules.
Tuition financing and payment plans are available to bring down the up-front costs of enrollment.
Many free resources, templates, and webinars are available to students who want to try out 280 Group’s instructional approach before committing to a full course.

Cons of 280 Group Courses

Career advice is not available for students looking for structured job transition support.
The courses are intense and cover a great deal of content in a short amount of time.
The school does not report alumni outcomes or results on tests.

Top Courses at 280 Group

Find the perfect course for you at 280 Group. We’ve selected 2 of 280 Group’s most popular courses. View the course catalog at 280group.com

Optimal Product Management and Product Marketing Training
Effectively manage a product through its entire lifecycle with this 3-day Optimal Product Management and Product Marketing seminar. Training focuses on the comprehensive and flexible Optimal Product Process. The OPP covers essential management and marketing principles, along with the seven product lifecycle phases, roadmaps, and strategies. This course uses a combination of hands-on learning, discussions, and lectures to empower participants. Students who successfully complete this seminar are ready to take the Certified Product Manager examination.
Locations:
- Austin
- San Francisco
- Chicago
- Boston
- London
- San Jose
- Seattle
- NYC
- Live Online
+ 4 more
- $2,995
- 3 Days
- Weekdays
- Intermediate
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Agile for Product Managers and Product Owners Training
This 2-day Agile skills seminar gives participants the confidence they need to become certified product managers and dedicated product owners. Managers learn how to work with engineering teams. Seminar attendees also master specific tools, such as Hybrid, XP, Lean, and Kanban. Core concepts include skills, tactics, strategies, and terminologies. Seminar attendees acquire the knowledge and skill they need to pass the Product Owner and/or Agile Certified Product Manager exam.
Locations:
- Austin
- Boston
- Chicago
- London
- New York
- San Francisco
- San Jose
- Seattle
+ 3 more
- $1,995
- 2 Days
- Weekdays
- Intermediate
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Subjects Taught at 280 Group

Featured Classes from Noble Desktop

Top Certificate Programs

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Featured Classes from Noble Desktop

Top Certificate Programs

Featured Classes from Noble Desktop

Top Certificate Programs

Top Courses

Featured Classes from Noble Desktop

Top Certificate Programs

Top Courses

280 Group

School Locations

Subjects Taught at 280 Group

What Classes Are Available?

Class Formats

Admissions Process

Pricing & Payment Options

Career Support Services

Alumni Outcomes

What Do Students Say?

Pros & Cons

Top Courses at 280 Group

Optimal Product Management and Product Marketing Training

Agile for Product Managers and Product Owners Training

Subjects Taught at 280 Group

Product Management

Map of 280 Group Locations