Find & compare hands-on YouTube Marketing courses available live online (virtual/remote training). We’ve chosen 2 of the best YouTube Marketing courses from the top training providers to help you find the perfect fit.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
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This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.
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YouTube marketing combines creative storytelling, strategic influencer partnerships, and SEO-driven tactics to engage its 2.7 billion active users worldwide. Professionals skilled in YouTube marketing can boost brand visibility, generate high-converting traffic, and build lasting customer connections.
As of 2024, YouTube has more than 2.7 billion active users and ranks as the second-largest social media platform around the globe. Currently, more than half of active social media users regularly access YouTube for video content. On average, YouTube users spend over 20 minutes a day on this platform, where they have access to 800 million-plus videos of all types. People turn to YouTube for all forms of content, from educational to informative to entertaining. Those who know YouTube marketing can use this social media platform to create and promote their brand identity, generate high-converting traffic and SEO, and forge a strong relationship with customers. YouTube Marketers use several methods to convey their messages on this platform. Some create original, high-quality video content, whereas others partner with influencers to generate interest. In 2021, brands spent over $600 million on influencer marketing techniques.
Each minute, 500 hours of content is added to YouTube. YouTube viewers consume an average of one billion hours of video content each day, including entertainment videos, educational content, and news stories. Those with a background in YouTube marketing have the power to reach a global audience of people from all demographics and age groups. Viewers turn to this popular channel to learn about new products and brands, explore ideas for home renovations, acquire skills like changing flat tires or repairing plaster, and have complex concepts in calculus or biology explained clearly.
YouTube marketing has many advantages. Because there’s so much traffic on YouTube, those who market on this platform and create content designed to cater to their audience’s needs will continue to generate interest in their product and attract new potential customers. Videos often appear more often than other types of content in search results on Google. This makes it more likely for those marketing through this platform to have their business be found by more people performing Google searches. Another important advantage of YouTube marketing is that it allows you to create an email list. With the help of tools like lead magnets, YouTube ads, and annotations, viewers can directly sign up and subscribe to your channel, which will keep them coming back in the future. Video content is also a powerful tool for evoking emotion in audience members while simultaneously conveying important information. This sort of content can drastically increase conversion rates and foster trust. Whether you use YouTube to share behind-the-scenes videos of how your brand works, post funny videos, answer customer questions about your product, share customer testimonials, or post live content, those with YouTube marketing skills have a clear advantage over the competition.
If you’re interested in learning YouTube marketing, you may wonder what skills are required as a prerequisite. While there aren’t standard requirements you need to have to begin posting on YouTube, there are skills and procedural steps you may want to brush up on that can make your learning journey easier. Before you can post effective marketing content, you’ll need to develop a clear marketing strategy. This should specify your goals in marketing, budget constraints, how you’ll use your channel to promote your brand, and any topics you hope to broach in video posts. Because Google owns YouTube, you also will need a Gmail account that will give you access to a YouTube account that’s associated with your channel. This YouTube account will be used for posts.
You may also explore some strategies for posting pointed, effective marketing content on YouTube. This involves preliminary research into your target audience, such as their wants and needs. Envisioning a target customer is useful. So, too, is doing a bit of exploration into YouTubers who have succeeded in reaching a similar audience to that which you’re targeting. If you don’t have a video production background or have experience in a related field, another prerequisite you might want to tackle is learning more about how to create effective video content. YouTube videos come in many forms; some are designed to educate or enlighten audience members, whereas others offer entertainment value or are intended to be inspiring. At the heart of all effective YouTube video content is a story. The more familiar you are with how to tell a good story, the more likely you’ll be to connect with your audience. It’s also helpful to explore tactics you can use to engage viewers and ensure they stay engaged with your channel, such as responding to their posted questions. Additionally, knowledge of influencer marketing, paid advertising, and YouTube analytics measures are also useful prerequisites to creating YouTube marketing material.
Another question you may have as you prepare to learn YouTube marketing is how difficult a skill set it will be to acquire. Just like other skills, the difficulty of learning digital marketing is subjective and varies from person to person. Factors like the existing skills you have, the amount of time you devote to your learning, and how you process and remember information will all contribute to how hard it will be to master YouTube marketing. Although it may seem daunting at first and will require hard work and persistence, learning to create effective YouTube marketing content can be an extremely rewarding process that will yield results quickly. The more you learn about creating high-quality, provocative, interesting content and working with SEO, the more likely you’ll be to reach large audiences and establish a presence on YouTube.
Some learners approach YouTube marketing with a background in related skills, such as knowledge of search engines, content management, and data analytics. A basic understanding of YouTube analytics, for example, is useful for keeping track of important information like retention rate, traffic sources, and subscriber demographics. This knowledge base will make it much easier to start creating and posting content. Other learners will need to devote additional time to learning these skills. Starting with the basics is always a good idea. This includes how to create a YouTube brand account, research the competition, schedule future posts, and incorporate calls to action in your content. Familiarity with the different types of video content you may want to create is also a huge plus that can make learning YouTube marketing even easier. This may require studying the difference between video blogs, project demonstrations, review videos, memes, tutorials, and Q&A sessions.
Although it may take years of experience to master advanced YouTube marketing skills, it’s possible with hard work and dedication to acquire the basic skills you’ll need in as little as a few months. Enrolling in a certificate program or bootcamp that teaches digital marketing or focuses exclusively on YouTube marketing can help to streamline the learning process by providing hands-on training in the small class setting and providing you with an opportunity to complete real-world digital marketing projects. Because the digital landscape continues to evolve, you will need to keep up with your studies and continue to update your skills to remain current with the best YouTube techniques and best practices for creating content. The bottom line is that if you’re willing to put in the time and effort to learn YouTube Marketing,
Learning YouTube marketing takes time and effort, but the basics can be acquired in just a few months, especially if you enroll in a bootcamp or certificate program in digital marketing or YouTube marketing, which will provide hands-on training. However, because the digital landscape continues to evolve, it’s important to continue your studies and periodically update your skills to stay current on best YouTube practices and effective techniques for creating content. Ultimately, if you’re willing to devote time and effort to learning YouTube marketing, you’ll begin to see the fruits of your labor almost immediately.
As you explore YouTube marketing training options, you may not be sure what these courses will teach you or how they differ. The specific course content taught in each program varies from one educator to another and depends on factors like class length, the level of training being provided, and the focus of the course. Most YouTube marketing coursework covers some core skills. In beginner-friendly YouTube marketing classes, you’re likely to begin by learning basic concepts, such as the current social media landscape, the various features available on YouTube, current trends in video marketing, and best practices for creating professional-quality marketing content. These programs also often teach students techniques for how to create effective stories that will emotionally resonate with audience members or provide them with essential information in a manner that’s easy to digest and likely to be remembered. In addition, you may also encounter training in topics like how to pinpoint and engage various audiences, create and optimize ads, maintain a consistent brand identity, grow a YouTube following, and get the most out of SEO.
Live online YouTube Marketing classes are currently available from providers around the country. These hands-on programs provide all the same benefits of in-class study but offer the additional flexibility of allowing students to work from the comfort of their own space. Noble Desktop’s Social Media Marketing Certificate is available for those looking to develop effective strategies for growing an online following on platforms like X (formerly known as Twitter), TikTok, YouTube, Facebook, LinkedIn, and Instagram. In this comprehensive program, students study current social media marketing trends and how to fully leverage paid advertisements. Instruction is provided in popular content categories like videos, images, and written content. All learners complete a professional portfolio as part of this course. This certificate program takes 72 hours to complete and costs $2,495. Financing plans are available. Tuition includes a free course retake for one full year as well as an additional one-on-one mentoring session outside of class.
BrainStation’s Social Media Marketing Certificateis intended for those who are new to social media marketing and want to become familiar with how to get the most out of these data-driven platforms. This certificate program covers fundamental strategies and principles for creating social media campaigns and developing social media engagement. Instruction is provided on influencer marketing, community management on social media, current social media trends, and paid social media advertising. This 21-hour program costs $2,450.
General Assembly’s Digital Marketing Short Courseis another excellent learning option for those seeking to explore modern marketing strategies. This beginner-friendly program teaches participants how to work with customer insights and data to grow multichannel campaigns. Tuition is $4,500. It takes students 40 hours to complete this class. General Assembly also offers a 2-Day Social Media Bootcampfor learners seeking introductory-level instruction on how social media can be used to build a brand. This hands-on bootcamp provides participants with an overview of various social media platforms and how each can be used to build a brand. Instruction is provided on paid social advertising and measuring the success of social media campaigns. By the end of this 12-hour class, those enrolled will know how to create content, hone in on their target audience, and use Facebook Ad Manager and Facebook Insights to gain valuable insights. Tuition is $375.
If you want to focus on YouTube marketing, Certstaffix Training’s YouTube For Business Courseprovides a full day of beginner-level instruction. Those enrolled learn how to use this platform to attract new customers and promote their business. Instruction is provided on how to start a channel, monetize YouTube, plan attention-grabbing videos, interact with subscribers, promote video content, choose the best video camera, edit videos, and upload content to YouTube. This program costs $450 and includes a free course retake for six months.
If you know how to market on YouTube, this skill set is in demand in virtually all industries that have an online presence and defined advertising strategy. Currently, video advertising is growing increasingly popular in industries like arts and entertainment. Those who subscribe to YouTube channels often turn to these outlets to watch TV show highlights, movie trailers, or vlogs when looking for a few hours of entertainment. Ad content that appears during this content has a good chance of reaching its target audience and performing well. Additionally, in the consumer packaged goods industry, YouTube marketing plays an important role by providing viewers with product reviews and vidoes in which products are unboxed. In the health and fitness sector, YouTube provides a platform for healthy cooking demos, videos with nutrition or diet tips, or short workout routines. Outdoor enthusiasts turn to YouTube’s home and garden content to learn how to build fire pits, create composting gardens, or optimize porch space. Brands that target audiences with home and garden products are able to reach an attentive, engaged audience through well-placed YouTube ads. Even tech-related industries use YouTube to help teach customers how to use computer applications, help them work with new products, or learn about recent reviews. They also may look to YouTube to learn about software or products before making a purchase.
As YouTube continues to be a widely used platform to promote brands, sell services and products, and convert customers, those with YouTube marketing skills have high-paying job opportunities around the US in virtually all industries. Depending on your marketing experience, location, and professional focus, pay rates vary significantly in this in-demand field. Product Marketing Managers on YouTube make an average pay rate that falls between $170,000 and $262,000 a year. YouTube Marketing Managers in the US can expect to make about $124,000 annually. Location is a contributing factor to YouTube marketing pay rates. Digital Marketers who live in San Diego earn about $77,000 a year, whereas those in Madison, Wisconsin make $72,000 annually, and those employed in Tampa earn closer to $69,000 yearly.
If the employees at your workplace would benefit from learning YouTube marketing, a variety of training options are offered from Noble Desktop. Corporate digital marketing training coursework is available in various topics, such as SEO, Google Ads, Google Analytics, social media marketing, and digital marketing. Classes are offered that focus entirely on YouTube marketing strategies and techniques, as well as broader courses in which digital marketing skills are taught for various social media platforms, such as Instagram, Facebook, and TikTok. Noble’s flexible training options ensure your employees can schedule their training around professional and personal commitments. Noble’s expert instructors can come directly to your workplace to provide hands-on instruction, or you can enroll your employees in live online training, which can be completed from any location. Bulk seats for regular enrollment classes can also be purchased at a discount if you wish to provide training for multiple employees. If you want to learn more about how Noble can help provide your employees with real-world YouTube marketing training, don’t hesitate to contact Noble to learn more.
Upskill or reskill your workforce with our industry-leading corporate and onsite YouTube Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment YouTube Marketing courses.
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