Digital Marketing Classes Florida

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Learn SEO techniques to optimize your site in this 5-day SEO Mastery class. Students will start with the basics of search engine optimization and build up skills while learning advanced optimization strategies to boost rankings. Topics include keyword research to find your audience, page optimizations, analytics tools, linking strategies, advanced trend analysis, local SEO techniques, PPC strategies, and more strategies for digital marketing and search. Students will receive 6 months of SEO mentorship included with the program.

Learn the essentials of search engine optimization in this 2-day SEO course. This course is geared towards beginners looking to get started and acclimated with the world of SEO. Students will learn how to find the right keywords, how to optimize pages, how to develop a link building strategy, and more. Students also receive 6 months of SEO mentorship as part of the program.

This advanced SEO course is meant to build off the beginner course and teach individual advanced SEO strategies and techniques. Students gain a deeper understanding of the search engine and the algorithms behind them as well, and strategies and hands-on work on SEO. Topics include advanced keyword research, the Hummingbird algorithm, local SEO, PPC, Webmaster tools, technical SEO, and other concepts and techniques for SEO success. Students also receive 6 months of SEO mentorship as part of the program.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.