Find & compare hands-on Social Media Marketing courses near Atlanta or live online. We’ve chosen 3 of the best Social Media Marketing courses from the top training providers to help you find the perfect fit.
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.
In this course, students will learn strategies to create a personal brand and attract a following on leading social media platforms, inclding Facebook, Instagram, and TikTok. They'll find out how to capitalize on trends to make content that draws in their target audience.
showing 3 of 3 courses
Discover the evolving world of social media marketing and its integral role in today's digital marketing landscape. Explore the benefits of becoming certified in this field and the skills you'll master, such as communication, strategic planning, content creation, and organization.
Facebook marketing is a specialized segment of social media marketing that leverages Facebook's user base and sophisticated targeting tools to reach audiences. It involves creating and managing content, ads, and campaigns tailored to the audience's behaviors, differentiating it from marketing on other social media platforms.
Explore Facebook Marketing ClassesTikTok marketing is a unique part of social media marketing that uses TikTok's massive user base and advanced targeting features to reach audiences. It's all about creating and managing engaging content, ads, and campaigns that match audience behaviors, setting it apart from marketing on other social media platforms.
Explore TikTok Marketing ClassesHere are some of the top Atlanta schools offering Social Media Marketing training, including General Assembly (1 course). We’ve also included 2 schools that offer live online courses you can take from anywhere, including Atlanta.
General Assembly provides a variety of bootcamps and workshops in digital marketing, user experience design, and immersive courses in software engineering and data science. Students have a choice between part-time, full-time, or online classes, committed to finding you the most flexible fit for your busy schedule.
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and bootcamps with hands-on learning, time-tested curriculums, and education from top industry experts.
This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.
NextGen Bootcamp, a subsidiary of Noble Desktop, is a computer science education company dedicated to providing middle and high school students with a state-of-the-art education in coding and digital design. Its courses are available live online or in-person in New York and New Jersey. NextGen's programs include hands-on, immersive summer camps as well as both in-school and after-school courses that are customized to meet student needs.
In this course, students will learn strategies to create a personal brand and attract a following on leading social media platforms, inclding Facebook, Instagram, and TikTok. They'll find out how to capitalize on trends to make content that draws in their target audience.
showing 3 of 3 schools
Upskill or reskill your workforce with our industry-leading corporate and onsite Social Media Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Social Media Marketing courses.
Find an in-person class in Atlanta. We found 1 school offering face-to-face training and 1 offering live online Social Media Marketing courses.
Social media marketing is the practice of using social media platforms to connect with your target audience or end-user. Social media marketing aims to build brand awareness and loyalty, increase sales, convert leads, and drive website traffic. If you’re a social media user you’ve probably seen multiple social media marketing tactics during your scroll time. Social media marketing is a fantastic way to dive into digital marketing, especially if you love a particular platform.
Social Media Marketing is one of the core skills needed to secure one of these positions. See the career pages for more information on required skills, tips for landing a job, typical day-to-day work, and where to find job postings.
Salary in Atlanta
$71,000 / year
15.85% more than the U.S. averageDigital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
Learn about becoming a Digital MarketerSalary in Atlanta
$65,000 / year
7.78% less than the U.S. averageA marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
Learn about becoming a Marketing AnalystSalary in Atlanta
$81,000 / year
10.21% more than the U.S. averageDigital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their client with a specific end goal in mind, or an advertising campaign.
Learn about becoming a Digital StrategistSalary in Atlanta
$67,000 / year
9.1% less than the U.S. averageSocial Media Strategists design social media blueprints to achieve a client's or company's marketing targets. They also create content and manage client or company accounts.
Learn about becoming a Social Media StrategistSalary in Atlanta
$90,000 / year
16.98% more than the U.S. averageMarketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, execute those growth ideas through campaigns, and analyze and report on those campaigns.
Learn about becoming a Marketing ManagerSalary in Atlanta
$66,000 / year
12.06% more than the U.S. averageSocial Media Managers oversee the creation of social media marketing campaigns and handle the day-to-day work of running a brand or instiutons' social media presence.
Learn about becoming a Social Media Managershowing 6 of 9 career paths
Social media marketing involves applying social media platforms, apps, and sites to promote products, services, and events using content with a combination of approaches for connecting with potential customers and clients. Social media marketing is a specific area of digital marketing that includes e-marketing and other methods for reaching a target audience. Digital marketing refers to using various types of digital media and technology for promoting products, events, or ideals, including political agendas. No matter what term a person chooses, the main goal of social media marketing requires using whichever method is appropriate for communicating with potential customers by using several platforms, including Facebook, Instagram, TikTok, Snapchat, YouTube, LinkedIn, Twitter, or whatever shiny new toy comes along to catch the attention of a wide audience.
Marketers or advertisers seeking to promote brands, businesses, products, or services have learned to use social media as a way of effectively getting the word out for reaching potential customers by connecting through using the right words, images, video, or music. Many companies and individuals have chosen social media–both paid and unpaid–as a method for pushing their message through identifying and connecting with target audiences.
Social media marketing has become an effective method for promoting products or messages to a vast audience at virtually no cost. Simply opening an account with Twitter, YouTube, Facebook, or LinkedIn combined with knowledge and experience with digital marketing tools including Google Analytics, email, or search engine optimization (SEO) can help with setting up a successful social media marketing campaign.
For example, skills in data analytics can help with promoting products, services, or events by researching a market, identifying a target audience, and aiming a message directly at potential customers. Information gathered through data analysis provides feedback on customer behavior, how competitors are performing, and what might need to be adjusted to get a marketing campaign on the right track. Social media marketing helps in developing and maintaining a community of customers for a product or brand through posting engaging content.
Social media marketing provides a creative way for getting a message across about a product, event, service, or brand by connecting with potential customers in an intimate setting. Since many people use social media platforms like Facebook, TikTok, or LinkedIn for developing online relationships, developing a social media connection with potential customers can encourage brand loyalty. Just like reconnecting with a childhood friend or college buddy, establishing an online relationship with customers through social media could help an organization or brand develop a bond with followers. For example, many restaurants and craft breweries use Instagram to provide weekly updates on menu offerings or new beer releases. This type of connection can establish a bond between businesses and their customers from an online relationship through social media marketing.
With the advancement of digital technology, marketing has evolved by adding new methods of communication for promoting businesses, products, brands, events, and services. For decades, companies have promoted products and services using media such as the Yellow Pages with telephone books, print ads in newspapers and magazines, and radio and television commercials. Today, social media marketing takes advantage of the scope of platforms like YouTube, Facebook, TikTok, Twitter, and Instagram that billions of people throughout the world use for connecting with others for various purposes. Social media marketing includes applying several methods for reaching target audiences by communicating through writing, diverse content, and building a brand identity.
Communication skills are essential in social media marketing for being able to connect with target audiences for attracting customers, clients, followers, subscribers, or attendees. Depending on the product, service, brand, or event being promoted, effective communication helps organizations find people looking for what a company is offering. Good communication skills help connect people using a variety of social media platforms such as Twitter, LinkedIn, YouTube, Instagram, Facebook, and TikTok that allows businesses or individuals to get in touch with millions of potential customers through varied methods for communicating.
Marketing strategies used in digital marketing include fundamental marketing principles for social media marketing, online content marketing, email marketing, search engine optimization along with Google Ads and Google Analytics. Enrolling in digital marketing-related certificate programs or bootcamps offer relatively inexpensive training when compared to getting a traditional college degree in marketing. These learning programs train individuals in a compact timeframe for developing digital marketing strategies, including social media marketing, for developing skills that should appeal to any potential employers or clients.
Philosopher Marshall McLuhan famously stated, “The medium is the message,” which essentially argues that the content of any message is greatly influenced by whatever media presents that message. During the 20th century, this meant shaping promotional content for media like print, television, and radio. Because social media platforms nowadays offer dynamic environments for communicating to divergent audiences, Social Media Marketers must be able to work with a variety of content in order to find the right connection with potential customers. While good writing serves as the foundation for applying many forms of communication, being able to use videos, photos, music, and graphics can also telegraph messages that appeal to audiences depending on the platform. For example, although limited in scope, TikTok provides an effective forum for appealing to a younger audience through short, quirky videos. Another example would be posting a photo with a pertinent quote to create a meme that goes viral from one follower to the next in spreading a message that connects with users on sites like Twitter or Facebook.
Being well-organized is important with social media marketing, which includes being able to multitask and observe a project from many different angles. For any marketing professional, effectively managing content is crucial with marketing on social media.
The ability to effectively manage tasks and time for creating and posting content that connects with target audiences highlights the importance of being organized. This includes batching content, which allows Social Media Marketers to organize and plan content ahead of time in creating a cohesive strategy for using social media to promote products, services, and events. Organizing also includes appropriately using data analytics along with scheduling time for planning marketing campaigns based on information of past performance and customer behavior.
Building a brand identity is important for promoting products, services, or events with social media marketing. Social Media Marketers can use a variety of platforms for promoting a brand through building awareness. Each social media platform provides an appeal to a different demographic. Therefore, tailoring a brand towards targeted customers is important for connecting with people who may be interested in whatever product is being promoted on platforms like YouTube, Instagram, or Twitter. Enrolling in a social media marketing certificate program could help any ambitious marketing professional gain a better understanding about how to fine-tune a brand to an appropriate audience.
According to the U.S. Bureau of Labor Statistics, the employment outlook for advertising, promotion, and marketing related careers such as Marketing Managers or Social Media Marketers projects to grow by six percent between 2021 and 2031 with demand for Marketing Managers expected to increase by seven percent.
Atlanta provides among the largest metropolitan areas in the Southeastern United States behind locations like Tampa and Washington, D.C. The Atlanta metro area includes nearby communities like Cobb County, where the Atlanta Braves play baseball, and Decatur, which offers a variety of entertainment and dining options. Atlanta also serves as one of the best cities in the country for finding work related to technology, especially with schools like Georgia Tech located in the middle of the city and Emory University close by. The City Too Busy to Hate offers plenty of opportunities for using skills in social media marketing for working with several major corporations located in Atlanta or any number of local businesses. Additionally, Atlanta has among the lowest costs of living for any major city in the United States.
Due to the inherent versatility of social media, knowledge and experience in social media marketing can lead to plenty of career options. Major industries in Atlanta include tourism, healthcare, financial services, tech startups, insurance corporations, and technology companies. Anyone involved in any of these industries faces fierce competition, which can be beneficial for working effectively with social media marketing for not only standing out among competitors but for helping to connect better with potential customers and clients, including tourists, patients, buyers, visitors, and attendees.
Due to the influence that digital technology has had on how people communicate, skills with social media marketing can provide career options for finding work in a city like Atlanta. Skills for working with social media can guide skilled individuals through a path to a rewarding career in social media marketing for work as a Social Media Marketing Manager, which can earn someone an annual income of about $60,000. A Social Media Strategist can make around $54,000 a year in Atlanta with skill for analyzing information related to social media marketing campaigns such as analyzing follower activities, visits, customer profiles, and media trends.
Social media marketing includes working as a Paid Search Manager, making about $71,000 a year with responsibilities for marketing, data analytics, budgeting, and search engine marketing (SEM). A Web Optimization Specialist can make as much as $84,000 annually for analyzing web traffic and figuring out how to use that data to maximize customer engagement.
People can also bring relevant skills in digital and social media marketing to any company that could use an in-house specialist for helping to optimize an organization’s website or apps. Options for finding work include visiting digital marketing agencies in Atlanta that can help professionals connect with organizations that could use their skills in a variety of capacities related to digital promotions.
Because the cost of attending a four-year college or university may be beyond the reach for many ambitious young people who would like to learn skills related to digital marketing, including social media marketing, some may opt to enroll in certificate programs or earn a professional certification. Students can learn the tools and procedures for marketing and promotions through certificate programs that can take anywhere from two to four months to complete or gain professional certification in related areas, including data analytics.
Certificate programs and certifications are not the same things. Certificate programs provide training over a relatively short time period for learning tools and techniques, including social media marketing. Certifications require passing an industry-recognized exam administered through a professional association that authenticates an individual’s skills in a specific area related to digital marketing. While some certifications are good for life, many require occasional renewals.
People in Atlanta can choose between taking in-person or live online certificate programs and bootcamps for training related to social media marketing. Social media marketing is a category of digital marketing that involves connecting with audiences through using a variety of social media outlets. Virtual learning courses offer the same level of education that a person would get from sitting inside a classroom without having to leave the comforts of home. However, while there are plenty of live online courses for training to become a Social Media Marketer or Digital Marketer, many people simply prefer learning inside a classroom with an instructor standing right there in front of them. For those individuals, there are schools in Atlanta that provide in-person courses for training related to social media marketing. Prospective students can compare in-person and live online digital marketing training from courses, bootcamps, and certificate programs available for taking in classrooms around Atlanta or through virtual learning. Below are a few courses from a variety of education provider that may help individuals who are looking to find the training method that is right for them:
Kennesaw State University - KSU Center, 3333 Busbee Drive, #3301, Kennesaw, Georgia 30144
This introductory digital marketing course provides participants with training for utilizing a variety of social media platforms for promoting businesses as well as building customer personas that align with a specific product, service, or brand. Training focuses on creating and managing content using blogs, podcasts, and social media posts for connecting with potential customers and clients. Lessons emphasize effectively using a variety of social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn.
Upon completing this program, students will possess knowledge for identifying differences among several social media platforms in deciding which site best serves a clients goals. Additionally, this course provides training on measuring metrics, legal issues with social media, search engine optimization, and crowdsourcing.
Prospective students should feel comfortable working on computers and accessing the Internet along with having experience and familiarity using social media platforms.
This eighth-session Social Media Marketing Certificate program can be taken in-person at the KSU Center or live online for $1,249 with discounts available either way.
2635 Century Parkway NE, Suite 300, Atlanta, Georgia 30345
This certificate program introduces students to using digital media for marketing businesses, products, services, events, or brands. Lessons focus on establishing a foundation for participants with building and launching an effective multimedia marketing campaign for a variety of purposes depending on the client. Digital marketing offers in-demand careers for individuals who have a knack for connecting with people through social media or other methods of digital technology.
Upon completing this certificate program, students will know how to use digital marketing for becoming Digital Marketers, Social Media Marketing Managers, Brand Strategists, Data Analysts, or Content Strategists.
This three-month certificate program costs $2,295.
This certificate workshop focuses on a variety of social media platforms, including Instagram, Facebook, and LinkedIn, for learning the basics of social media marketing for creating awareness of a business, product, or event by targeting a specific audience. Effective social media strategies can help with increasing the online presence for any business, concept, or event with regards to positioning online rankings.
Lessons include training on search engine optimization as well as developing critical marketing skills for promoting a variety of products and services. Training focuses on using different social media platforms like Facebook, Instagram, TikTok, or Twitter in strategies for tailoring content that includes videos, music, or graphics to draw the attention of a particular demographic. Participants will learn how to promote companies, services, products, brands, and events using current media technologies. This certificate program is aimed at helping business owners, Social Media Marketers, or Content Managers who would like to expand their marketing skills.
To take this course, students have to feel comfortable using computers, but no other prior experience is needed.
This 72-hour course costs $2,495 with financial options available along with an option to retake this certificate program for free within one year.
The live online Social Media: Combo program offers a series of six one-day courses for training in social media marketing using five different social media platforms and one course covering social media in general. Individual courses cover Facebook, Instagram, LinkedIn, Twitter, YouTube, and Social Media for Businesses. Social media provides another way for businesses and other organizations to connect with potential customers. This program trains Digital Marketers and Business Analysts in using social media platforms with applying the best methods for how each can target a specific audience.
For example, Instagram lends itself to emphasizing images for promoting products or brands while Twitter would be the more effective method for building chatter and conversion about an upcoming event by providing a robust exchange among promoters and potential audience members.
The purpose of this program is to provide training on how social media can be used for marketing to take advantage of the different ways that many people connect with each other nowadays. Upon completing the six courses comprising this program, participants will have a comprehensive understanding about how to apply marketing strategies through precise and calculated use of social media.
This six-course package in social media marketing costs $2,400.
Colony Square, 1197 Peachtree Street NE, Atlanta, Georgia 30361
This program is aimed at training marketing professionals who are looking for help with learning strategies for promoting businesses, services, products, and events. Lessons will focus on marketing concepts that are vital for gaining traction with customers through using a variety of social media platforms.
Training focuses on using social media outlets like Facebook, Twitter, online blogs, and YouTube for marketing concepts for promoting products, services, events, and brands. Upon completing this course, students will have a better understanding for applying marketing principles through social media platforms for connecting with a target audience.
This 14-hour course costs $1,015 for in-person classes at Colony Square or $503 for live online training.
This online course provides training for utilizing social media as part of marketing strategies for companies or individuals in promoting products or services. Training focuses on purchase inspiration and adjusting content to different social media platforms. Lessons include learning about evaluating and selecting a variety of social media platforms, establishing a social media content strategy, and leveraging social media advertising to meet goals for building brand awareness as well as a social community for a product or service.
Upon completing this course, students will understand how to develop relationships with customers built through tailored social media strategies.
Students must feel comfortable using computers, but no other experience is necessary to enroll in this course.
This seven-session course costs $2,450 upfront or $224 a month through 12-monthly installments.
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