What Skills Should Video Managers Have?
Video Managers must be skilled communicators both with their clients and in the videos they create. They’ll need to be able to glean the story their client wants to tell and make sure that the videos they manage emulate that story. They’ll need to clearly communicate their ideas before, while editing, and within the videos that they help create. Because a Video Manager typically works on a team, they’ll also need to be able to lead that team and interface with them clearly.
Video Managers should be skilled at storyboarding, scripting, guiding the development of media assets, organizing media assets, and video editing. Depending on the company, a Video Editor may be required to be proficient in Adobe Premiere Pro, Final Cut Pro, and Adobe After Effects. They should have experience working with professional cameras, preproduction planning, studio and field production, lighting, audio recording, and audio editing, as well as post-production.
Video Managers will need to be able to manage large amounts of digital media assets, work on deadlines, and work with a team. Organization, workflow planning, time management, and constant communication are key for this role. Most in-house Video Managers will need to manage a budget, allocate resources, rent equipment, and set deadlines for the entire project. These added layers of responsibility may vary by employer.
Learn the Skills You Need to Become a Video Manager
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Video Editing
Video editing is most commonly the use of digital software to manipulate and organize video and sound files into a final deliverable. Video Editors use software like Adobe Premiere, Final Cut Pro, Filmora, and others to create videos that compel, convert, inform, or tell a story.
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After Effects
After Effects is a computer software application developed by Adobe used to create visual effects and motion graphics. After Effects is used in the process of creating films, video games, television series, and other videos. It is most commonly used for keying, tracking, compositing, and animation.
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Premiere Pro
Premiere Pro is a timeline-based video editing software application developed by Adobe. Premiere Pro is used to edit videos for film, tv, and the web.
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Final Cut Pro
Final Cut Pro is a series of video editing software owned and distributed by Apple. Final Cut Pro allows users to edit complex project with large frame sizes, high frame rates, and effects that was engineered for speed.