Learn From Digital Marketing Professionals
All of our digital marketing classes are taught by industry professionals who have worked with clients globally. Gain valuable knowledge and digital marketing secrets from their wealth of experience.
Learn digital marketing comprehensively from experts in our Digital Marketing Certificate, or hone a specific skill with classes in SEO, Google Ads, Google Analytics, and social media marketing.
Build a powerful online presence and increase conversions with SEO strategies, Google Ads & Analytics, Social Media Marketing, and other online marketing techniques. Learn from the digital marketing experts in hands-on classes and certificate programs.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Learn the concepts and skills covered in these courses or your tuition is on us. See details and terms & conditions.
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Learn how to optimize your site for search engines and outrank your competitors: learn to conduct keyword analysis, build a backlink profile, optimize your content, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data. Leave with a solid understanding of the tool, and how to apply its data to your own website, and more.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn paid search advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. Set up and manage a successful campaign, generate leads and sales, and track conversions to maximize results while saving money.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Train your marketing team in the essential tools to grow your company’s presence. Purchase group class vouchers at a discount for our regularly-scheduled group classes in New York, or create a custom training program at your offices.
Request more info: corporate@nobledesktop.com
Identify target keywords and rank ahead of your competitors
Analyze site performance and conversion rates
Increase business leads and generate a high ROI with paid search
Build a social media presence organically and through paid campaigns
Engage and convert followers to paying customers
Create the ideal website experience to generate high conversion rates
We’ve trained thousands of companies!
Let us create the perfect program for your team.
Our digital marketing courses are taught by top digital marketing experts with a proven track record of increasing online presence for tons of businesses. Become a digital marketing guru in our Digital Marketing Certificate program or learn specific tools in our SEO, Google Ads, Google Analytics, social media, or digital strategies bootcamps. Watch your online traffic soar as your organic search ranking jump above your competitors. Go beyond organic search with Google Ads and social media marketing. Master Google Analytics to understand user behavior and optimize your marketing and site.
All of our digital marketing classes are taught by industry professionals who have worked with clients globally. Gain valuable knowledge and digital marketing secrets from their wealth of experience.
Learn through hands-on labs and lessons designed to give you practice in implementing digital marketing strategies such as search engine optimization, Google AdWords and Analytics, and many more useful tools.
From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.
Our Digital Marketing Courses are rated 4.8 stars by 447 students
in the past 24 months
A wonderful way to get to know Google Analytics 4, especially if you are coming from Google Universal. I learned much about foundational configurations that lay the groundwork for good data, as well as a few things in my daily data gathering that I am going to change based on what I learned in this class. The location was easy to get to, and the class-provided PC worked well.
Andrea Klinker
The Content Marketing class was a great introduction to Noble Desktop and the classes they have to offer. Nicole was kind, patient, and extremely knowledgeable in her area of expertise. I look forward to putting my newly learned skills to use!
Jessica Shaheen
I highly recommend this course for anyone eager to delve deeper into the world of SEO. You won't regret it!
Cynthia Seymour
Great class to teach you how to promote your business through email marketing. Easy to understand and apply to your business right away.
Krysta Ciampaglia
If you're looking to grow your business using TikTok, I’d definitely recommend taking this class.
Daniel Fernandez
If you're looking for a digital marketing class to take, I recommend Noble Desktop. Amazing experience!
Daniel Fernandez
I left this course feeling more confident when it comes to TikTok.
Richelle Robinson
This class gave me a much better understanding of digital marketing, and I look forward to implementing the insights given in my daily work. Nicole was absolutely amazing and did a great job in breaking down the material for everyone to fully understand the digital marketing landscape. I would highly recommend this course for anyone who is looking to have a better understanding + expand their knowledge in digital marketing! Such a pleasure to have taken this class with Nicole!
Lashawna Singh
I was skeptical about taking an online course, but this is just what I was looking for. I wish I signed up for more classes because there is so much to learn! The instructor is relatable, which was one concern I had, especially coming from a place where I didn’t know much about the topic. I am much more confident about my Instagram knowledge after this course.
Monica Golden
Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.
Lauren McGrath
Hearing Health Foundation
I came away with lots of great information, feeling energized to go back and make positive change for our website!
Kyle Avery
I really enjoy this class. The information taught was relevant, and the instructor was very knowledgeable in SEO.
Michelle Tsai
Monyker
The SEO in a Day class was packed with useful content, tips, and insights. I found it very helpful and it motivated me to keep learning more.
Valeria Gonzalez
Patients & Purpose
The SEO in a Day class was a great overview on the subject. Nicole was an inspiring and enthusiastic teacher. I left with a thorough understanding of the subject. I am very excited to apply the knowledge in my future work.
Victoria Greiss
I was so psyched to be in the flow, to be learning, and to LIKE what I was learning! Nicole has the perfect blend of up-to-date technical know-how, pedagogic prowess, and people skills. A winning trifecta!
Hope Killcoyne
Hope Lourie Killcoyne Photography
I highly recommend this course as starter for SEO.
Louis Nesbitt
Nicole covered a wide range of topics in a day in a very understandable format.
Vedapal Manohar
I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!
Leo Bullaro
The instructor was absolutely wonderful. She very thoroughly went through each facet of digital marketing, was engaging and descriptive, and left me with a much better grasp of digital marketing generally. I would absolutely take another class with her!
Khadim Dieng
S'wel
Very good information for SEO newbies looking to take their work to the next level. Class flew by due to the wealth of subject matter that was both interesting and relevant.
Connor Clark
TickPick
I loved Nicole's SEO In A Day Class at Noble Desktop. I learned so much on both a personal level and as a front end web designer. I have so much more to learn but feel confident that this experience will add value to growing my own business as well as benefit my clients going forward. Thank you.
Sharon Reaves
SEO in a Day is a great class for both new and seasoned marketers. The course provided a more in-depth view of SEO and offered numerous actionable take-aways.
Susan Bernard
Very well structured class with knowledgeable content that can be applied to everyday situations whether you work for yourself or someone else.
Mona
Amazing crash course on SEO helped me gain skills that I will be applying in my job but also skills that I can use to help friends who are small business owners.
Saudy Tejada
This class was very helpful. Lots of new information and a ton of little tips and tricks that make my life so much easier.
Kerstin Meyne-McCall
Great classes - terrific content, perfect pace. Instructor was amazing and extremely supportive and knowledgeable of real world up-to-the-minute current issues/bugs. Thanks for a great experience!
Trudy Appling
Excellent Digital Marketing Certificate program, thank you so much!!
Mona
Guerbet, LLC
This was a great introduction on what areas to focus on regarding digital marketing.
Aimee Schwartz
A must-take for any web developer, marketer, or small business owner. So many tools are out there and this class gives a great intro to all of them.
SCOTT CARSON
So exciting to finally unlock the mystery of SEO!
Aimee Schwartz
I highly recommend Nicole at Noble Desktop. She explains complex digital marketing in a very user-friendly and simple way to understand. She has exceptional skills in teaching in a group setting, while also going around the room for individualized attention and answering everyone's questions. Super friendly and knowledgable! Also, administration is super helpful and friendly, they are always very accommodating, understanding, and provide exceptional customer service. I look forward to completing my digital marketing certificate.
Saudy Tejada
The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.
Susan
Maze Health
Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for Google Analytics beginners and very organized. She also provided packets for review which were very helpful. Thanks Nicole!
Daisha
JD Beauty Group
I've never used social media to market before, but now I think I could do so excellently in a full-time position!
Cameron Mason
Great class, will give you all the basic knowledge you need to understand keyword choices and metrics, optimize your website and increase traffic, create links and more!
Pablo Mena
Very clear, smart teacher. Learned a ton!
Tanya Van Sant
ArtBase
Nicole was an incredible teacher and the class is perfect for someone who needs a solid baseline in SEO! By the end of the class, I felt so much more confident in my SEO skills. Well worth the money!
Shannon Maloney
MRM//McCann
This class is great whether you are new to social media marketing or would like to brush up on your skill.
Tiffany Cheng
Big Brothers Big Sisters of NYC
Nicole is wonderful! I have taken a few classes with her and she really knows how to break down complicated material in a way that is easy to understand and digest. I look forward to applying my new skills and knowledge to my daily work.
Saudy Tejada
SEO in a day gave me valuable insights on how to leverage my brand across the web.
Valentina Robotti
QNY Creative
Instructor was very knowledgeable about SEO and was able to explain it without using a lot of technical terms and acronyms. She showed us steps that are actionable immediately once I am back in my office. The class content contains all the steps, websites and tools needed to go implement a basic SEO Strategy immediately.
Laticia Austin
123JobZone, LLC
Ms. McCullum is extremely knowledgeable and presents even complex information in a way that's easy to understand. I am not a technical person and worried that I wouldn't be able to keep up in this class, but she made sure all of us always understood the material. It was a great experience.
Laura Federico
I signed up for this class not really knowing much about SEO nor how to apply it to my business. After spending the day and absorbing everything that Nicole taught, I now have a great understanding of how SEO works and feel comfortable taking what I learned back to the workplace!
Steve Cantwell
Erwin Pearl
I love taking classes here. The class registrars are extremely helpful and friendly. The instructors are all phenomenal--friendly, so knowledgeable, and have an abundant command of the subjects they teach.
Stacey Brody
This class gives an incredible overview of digital marketing in a day! Highly suggest this class for anyone who is looking to expand their knowledge of these topics. A+!
Emily Carter
Memorial Sloan Kettering Cancer Center
If you want to learn the overall fundamentals of SEO and walk away with some tangible skills, this is definitely the class for you. I highly recommend this class for anyone who is either new to SEO or needs a great refresher.
Renee Fishel
Coyne PR
My instructor was amazing. Very thorough, very patient. There is a lot to cover in one day, but I think they went at just the right speed.
Bridget Rice
BlueLabs
Went from beginner to expert in 6 hours.
Russell Chiulli
Nicole is an amazing teacher. Learning SEO in a day I almost feel like an expert. That is how much knowledge I attained.
Vanessa
We have explored many different avenues for managing our online presence, and attended SEO in a day to gain first hand knowledge to leverage ourselves when hiring a management company. We are so glad we came, Nicole was amazing!
Ashley Wood
Chestnut Electric Corp.
The space in general is clean and I appreciate the water, coffee, tea and bagels. I really enjoy coming here to class and having Nicole as a teacher. Because of this really motivational experience I would definitely consider coming back.
Vanessa Marrufo
The content was designed to be succinct, digestible and yet comprehensive as is befitting within the context of an intensive one-day session. Much better than Hyper Island which incidentally I had enrolled for a year ago but never ended up completing. The key difference was that class sizes at Noble are small, the teachers interactive, and the content delivered with clarity and simplicity.
Animesh
Noble Desktop does everything right so you can fully succeed at why you're there to begin with: to learn valuable new skills and be able to actually use them.
Guy Paquette
Guydeate
Now I feel like a pro!
Alivia LeMaster
Momentum Communications Group
If you want to grasp IG in a fun, fast-paced day, this is the class for you. The instructor is a beam of liveliness and energy. The whole day was a major uplift and I feel so much more IG-savvy.
Victoria Moran
Main Street Vegan Academy
Nicole was a great instructor and took the time to make sure everyone understood the material she was covering.
Maddy Miller
Nicole is knowledgeable, professional, and teaches everything thoroughly! Very helpful and pays attention to each and every student in the class.
Sanju S.
Justine was extremely helpful. I appreciated that she gave us activities to do, so we were able to relate the content to our own brand as well as to be hands-on with the information given.
Maddy M.
I needed to learn more about digital marketing, SEO, Google Analytics, and Google Ad campaigns. This class was perfect! The instructor (Nicole McCullum) was excellent, informative, and answered all our questions. There were interactive projects in class to help the learning process. Overall a great class and I learned a lot.
Lisa Dowe
Dowe Design Studio
Overall great class. We went in-depth on what makes a good post / profile, how to create ads, and how to use Instagram Insights to measure performance and help determine what to do differently or better to improve engagement, awareness, & conversions. Really happy I took the course.
Richard Essses
I left this course feeling very knowledgable when it comes to TikTok marketing.
Richelle Robinson
Are you interested in learning digital marketing? Are you looking to start your own business and want to know if digital marketing skills will help you? In this article, we’re going to run through the key reasons why you should learn digital marketing skills.
In simple terms, digital marketing includes all marketing efforts online. While many people first think of social media when thinking about digital marketing, there is a lot more that goes into digital marketing, including search, email, site optimization, online reviews, and more. We’ll walk through the different types of digital marketing in a bit, but let’s first walk through some reasons to learn digital marketing.
Digital marketing is a highly in-demand skill set and learning digital marketing skills could lead you to a career as a digital marketer. Companies from 1 to 1 million use digital marketing in some capacity, and they are looking for top digital marketing talent to grow their businesses. Start learning digital marketing skills and launch yourself into a career as a digital marketer.
Another piece of advice - start learning the full world of digital marketing to get your foundational skills, and then if one part of it seems particularly interesting, focus on that set of skills. If you are more creatively inclined, social media marketing might be more interesting. If you are more analytically inclined, something like Google Ads might be of interest. Digital marketing spans a variety of domains and can be a great career path for creative- and/or analytically-minded professionals.
If you’re looking to start a business, one of the biggest challenges is generally generating awareness, interest, and sales of your products. In the digital age we live in now, digital marketing skills can be the key enabler for entrepreneurs to get their products or service out there quickly. Having a mastery of digital marketing can tremendously increase the growth and the probability of success of your new venture.
While you can always hire a digital marketer, having those skills yourself will allow you to develop the strategy based on your own objectives and potentially lead the charge while you are still ramping up the venture. When you do decide to hire a marketer, you’ll be equipped to guide them with a strategy and oversee them appropriately given your digital marketing expertise. If you’re an entrepreneur and want to increase your chances of success, digital marketing skills can be extremely valuable to add to your toolkit.
If you’re a small business owner or manager and looking to grow your business, digital marketing skills could be your answer. Coming up with a full digital marketing strategy that works best for your business and target audience and being able to execute that strategy could be your key to growth. Whether you are in a product or service business and whether you have a physical or online presence, there is a digital marketing strategy that will help your business flourish. It is important to understand the full scope of digital marketing so you can devise the most suitable strategy for your business to succeed.
For example, a local business with a physical presence might benefit from using Google My Business and improving its local search listing. An online business might benefit from leveraging search ads and/or social media marketing. There are so many different ways to use digital marketing to grow your business, some requiring minimal cost and minimal time, while others may require a larger investment of time and/or money.
Now let’s jump into the various types of digital marketing. There are so many forms of digital marketing, and this is not an exhaustive list, but this should be enough to get you started and give you an overview of the digital marketing world.
Search marketing includes both organic (SEO) and paid search (Google Ads). The goal of search marketing is to show up in search results for specific, relevant keywords. In the search results, there are paid results followed by organic results.
To show up in the organic results requires a good SEO strategy involving keyword research, content marketing, technical optimization of your site, backlinks, and more. In order to show up in the paid results, you'll need to set up a Google Ads account and bid on specific keywords and pay for each click that you get from that ad.
Search marketing is like a world of its own and requires a lot of knowledge and creativity to do it well, but if you execute it properly, it can result in a lot of growth for your business.
Facebook, Instagram, Twitter, Tik Tok, and all social media platforms can be lumped into social media marketing. Within social media marketing, you can take both organic and paid strategies for your desired outcomes.
Building an organic following on one of these platforms will require you to produce content that engages your target audience and creative strategies to grow your following. Within each of these social media tools, there are also paid options that allow you to pay to show your ads to users on the platform.
Paid social media marketing can be a great way to find new customers (prospecting), but you'll need to make sure you are targeting the right audiences with the right messaging to do it efficiently and effectively.
Although it is one of the older forms of marketing, it remains one of the most effective ways to market. Email marketing requires you to put in the effort and get creative in finding ways to build an email list. Once you have a strong email list in place and a good strategy to continue growing that list, you can leverage that list to sell your products or services, offer promotions, or engage with your customers.
Once we are driving a whole lot of traffic, we need to make sure we are providing a seamless experience for the users and optimizing our conversion funnel to maximize the value of our traffic. Say we are driving 100 visitors per day to our site and only converting one into a sale. If we wanted to get two conversions per day, we could go out and try to get another 100 visitors (at our 1% conversion rate) or find a way to increase our conversion rate to 2% to get our two conversions. There is a lot that goes into conversion rate optimization, and there are a handful of strategies that may help, like clear call-to-actions, improved page speed, testimonials, and limited-time offers.
While content marketing can sometimes be lumped in with SEO, it can also be a marketing strategy of its own. When it comes to SEO, having lots of relevant and high-quality content on your site can take your site’s SEO to the next level through a couple of mechanisms.
More high-quality content generally boosts SEO, the content can also drive traffic on its own by ranking, and it may even pull some backlinks for you. Outside of just boosting SEO, content marketing can be a strategy of its own. Whether it's written, video, or audio content, you can use content marketing to grow your business.
You can use content marketing to educate consumers about your product or industry and eventually convert them into customers. For example, Drift coined the term “conversational marketing” and gained lots of traction, educating consumers about its value, eventually driving some into paying customers for their product - a conversational marketing tool. That’s a perfect segue to our next topic, conversational marketing.
Conversational marketing is a one-to-one approach to marketing where businesses directly interact with their customers. While this may sound extremely time-intensive at first, there are countless benefits to doing so.
By interacting with your customers directly, not only will you improve the conversion flow and drive more conversions, but you will create more outstanding experiences for your customers and you will learn from customers to be able to improve your product or service. By speaking to customers you’ll learn what their pain points are and how you might modify your product or services to meet those better.
You might find that customers are asking about something you are not currently offering, which could be a new source of revenue for you. You might find that your price is too high, pushing customers away. And sometimes, you might even find that people can’t figure out how to make a purchase on your site which is a solvable problem.
While the above cover some of the most popular forms of digital marketing, there are lots of other ways to go about digital marketing and growing your business digitally
Another key distinction to consider when thinking about which tools to learn and use is to understand the different objectives of prospecting and remarketing.
We can generally categorize our digital marketing efforts into 2 buckets: driving new customers to the site and converting customers once they have interacted with us in some way. Driving new customers to the site is what we’d call prospecting and converting customers who have already interacted with us would be considered remarketing.
If we are newer to business or just want to drive more traffic to our site then we can look at a variety of prospecting strategies, ways to drive new users to the site.
Search engine optimization can pay off big if done well and can drive sustainable traffic to our site. Google is, by a wide margin, the most visited webpage in the world and if we are able to get to the top of the search results for the relevant keywords to our site then we will consistently be found on the search engines and generate traffic. SEO is the process of building web content that is designed to work well within search engine algorithms and convince those programs to prioritize your content when generating a results page for use queries. Doing SEO well is no easy task and requires a full-on SEO strategy. Some of the core elements of SEO include:
Content marketing: writing high-quality content for your audience
Backlinks: getting links from other reputable and relevant sites
Pages/Tags: making the relevant pages to match different search intent
Site Speed: ensuring a speedy site and experience
As mentioned above, Google Ads is the paid “brother” of SEO as it also gets you into the search results. Getting into the search results with Google Ads is generally easier than with SEO but it is more costly. As it is commonly referred to as pay-per-click, you need to pay for each click that you get through Google Ads. Google Ads can be a great way to get started in search marketing to drive new traffic to your site. One of the key sticking points of search marketing is that you are meeting users while they are looking for a specific product or service.
Leveraging social media platforms, both organically and inorganically, can be another great way to drive new prospects to your site. With paid social media, you can show ads for your product or service to people within the social media experience. Social media marketing is generally less costly than something like Google Ads but because they are not “in search” of the product at the moment they will generally convert at a lower rate. Social media can be a great way to quickly and cost-efficiently drive a lot of traffic to your site. In order to increase efficiency and effectiveness, make sure to find the right audiences to target and deliver engaging marketing copy.
There are lots of ways to drive traffic to your site and generate buzz for your product or service, but these are a couple to get started.
Now, let’s say we are continually getting lots of traffic to our site but we aren’t converting as many people as we’d like. This is where remarketing comes into play. Generally, users will not convert the first time they visit your site so it is your job to remind them to come back with remarketing.
We discussed Google Ads as a prospecting tool but it also serves as a remarketing tool. You can create audiences of site visitors and deliver display ads to those visitors across the web. In order to do this effectively, make sure to segment your visitors into the right groups, and deliver tailored and compelling ads. For example, if you sell office supplies and someone was on your pages for pens, you’ll probably want to serve them an ad for pens with some sort of special offer.
Similar to the way Google Ads remarketing works, you can also use social media platforms to retarget website visitors. The same principles will apply as the above - make sure to segment your audiences and tailor your messaging.
Another time-tested way to retarget site visitors is to leverage an email marketing strategy. One of the biggest challenges with email marketing for retargeting is actually getting people’s email addresses, but if set up a good system for email capture, then email marketing can be a big source for targeting.
Email marketing is relatively inexpensive and can convert pretty well since these are already people who expressed interest by giving you their email addresses. You’ll need to get creative about email capture, and you may want to offer something free to get the email.
As companies pay more and more attention to how their online presence is viewed, they are beginning to hire specialists who can plan and execute digital marketing campaigns. Some of these professionals are Digital Marketers, who will oversee all of the major aspects of an online advertising campaign, while others are more specialized in the aspects of digital marketing they work on. Digital Marketers will handle everything from planning an online advertising campaign to working with teams of designers, developers, and advertisers to working with data analytics teams to gauge the efficiency of various aspects of the marketing process. In the US, they earn an average salary of about $60,000 annually.
Social Media Strategists are specialists who assist companies in designing and running social media marketing campaigns. They will need an in-depth understanding of the significant social media platforms and how they differ. Knowing this, they will be in charge of planning how a company will utilize social media accounts and platforms to extend its reach and build its audience. Individual responsibilities will likely vary depending on the ad campaign in question, but Social Media Strategists may need to run social media accounts, work with content creators, and work with platform services to increase engagement. Social Media Strategists make an average of $60,000 annually in the US.
Web Optimization Specialists and Paid Search Managers are both tasked with ensuring that your business's content or material is readily accessible via search engines. These marketing specialists will need to know SEO strategies, and they will need to understand how to use paid search tools such as Google Ads. Their work is vital to ensuring that a company’s web presence is easy to find and readily accessible to anyone using common search engines and techniques. Web Optimization Specialists are also likely to need data science training so that they can analyze things like web traffic and user behavior to optimize their client's web presence. In the US, a Web Optimization Specialist earns about $68,000 a year, while a Paid Search Manager earns about $75,000 a year.
Noble Desktop offers a wide range of digital marketing courses that are designed to fit the needs of a variety of different students. Whether you are a novice hoping to start a new career in digital marketing, an advertising professional looking to add a new skill or two to your repertoire, or an entrepreneur looking to advertise your start-up, Noble has a class that can help you accomplish your goals.
Students looking for a career-focused training program can enroll in Noble Desktop’s Digital Marketing Certificate program and learn all of the major components that go into a successful digital marketing campaign. In this class, students will learn how to advertise on social media platforms, how to utilize paid search advertising, how to design webapges with SEO in mind and how to use important web analytics tools like Google Analytics and SemRush. This course is aimed at preparing students with no marketing experience to become professional Digital Marketers.
Noble offers a similar program for students looking to learn social media marketing. In Noble Desktop’s Social Media Marketing Certificate program, students will learn how to design broad social media marketing campaigns and how to tailor those campaigns to the affordances and audiences of different social media platforms. Facebook, LinkedIn and Instagram all reward different kinds of engagement, and this course will teach students how to shift their efforts on any platform to maximize engagement. Students will work on building real-world examples of social media marketing campaigns that they can add to their job materials once they complete the course.
Noble also offers courses designed to provide students with supplemental training for their existing skills or focused training if they want to learn specific digital marketing techniques. For example, Noble offers an SEO Bootcamp and a Google Analytics Bootcamp for students looking to learn the basics of search engine optimization and web traffic analysis. In these classes, students will receive accelerated training in important web marketing tools that they can use to improve the efficiency of their other digital marketing efforts. Noble also offers a collection of targeted social media marketing courses for all major platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn. These classes won't be enough to jumpstart a new career, but they are great places to learn essential skills and lay the groundwork for future training.
No matter what kind of digital marketing training you hope to receive, Noble Desktop will likely have a class that fits your needs. We hope to see you soon at one of our digital marketing classes so we can help you master digital marketing and bring the tools and strategies back to your business to drive results.
Salary in NYC
$82,000 / year
Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
Salary in NYC
$94,000 / year
A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.
Salary in NYC
$85,000 / year
A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.
Salary in NYC
$78,000 / year
Social Media Strategists design social media blueprints to achieve a client's or company's marketing targets. They also create content and manage client or company accounts.
Salary in NYC
$93,000 / year
Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
Salary in NYC
$95,000 / year
Digital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their client with a specific end goal in mind, or an advertising campaign.
Salary in NYC
$80,000 / year
Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.
Salary in NYC
$80,000 / year
A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
Salary in NYC
$89,000 / year
Marketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, execute those growth ideas through campaigns, and analyze and report on those campaigns.
Attend courses in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At Noble Desktop, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
All times are listed in Eastern Time unless otherwise specified.
November 2024 | |||
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November 21 & 26
Thursday & Tuesday
6–9pm
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$350
6 Hours
NYC or Live Online
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Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features. |
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January 2025 | |||
January 7 & 9
Tuesday & Thursday
6–9pm
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$325
6 Hours
NYC or Live Online
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Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition. |
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January 7–May 22
Evenings
6–9pm
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$3,995
120 Hours
NYC or Live Online
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Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts. |
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January 14–23
Tuesdays & Thursdays
6–9pm
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$650
12 Hours
NYC or Live Online
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Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram. |
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January 14–April 3
Evenings
6–9pm
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$2,495
72 Hours
NYC or Live Online
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Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace. |
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showing 5 of 30 courses
Social Media Marketing Courses
Learn how to build, target and convert leads from the major social media platforms, Facebook, LinkedIn, and Instagram, through paid and organic marketing techniques.
Social Media Marketing Certificate
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace.
Instagram Marketing Bootcamp
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Facebook Marketing Bootcamp
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
LinkedIn Marketing Bootcamp
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, personal profile leverage, creating a company page, and measuring marketing success.
YouTube Marketing
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
TikTok Marketing
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Social Media Content Marketing: Blogs & X (Twitter)
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Streaming for Social Media
Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
Social Media Industry & Portfolio
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.