Upskillist

This course brings students from beginner to expert level Photoshop users. Students learn how to work with layers, masks, effects, and color while retouching photos, generating composite images, and creating illustrations. Students also gain experience in working with brushes, text, scale, and perspective before learning how to automate and make use of actions and batch processing. At the end of the course, students have the opportunity to work with the instructor on a specialized topic of the class's choosing. Graduates of this course earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

This short course helps beginner students learn how to process digital photos in Adobe Lightroom. Students learn how to organize their photo libraries and enchance their photos, both at the large scale with overall adjustments and at the micro level with targeted edits. Students work in-depth with Hue, Saturation, and Lightness to create black and white photography effects and with lens correction to adjust the sharpness of images. By the end of the course, students will have learned how to use batch processing to automate edits to multiple photo files and will have produced both a photo book and a panorama. Graduates also earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

In this course, students advance from beginners to experts in video editing using Adobe Rush, Premiere Pro, and After Effects. Students gain experience on both the technical side of editing videos as well as the creative and narrative side to developing engaging video content. Students learn skills in color grading, audio editing and mixing, visual effects, Chroma Key, Rototools, stop-motion animation, and CGI. Throughout the course, students produce several video projects, including a video montage, promotional and commercial videos, a documentary, and a demo reel to share with employers. Graduates earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

This course offers beginner students a comprehensive overview of all the major tools that an expert digital marketing professional uses. Students learn about the theoretical concepts that inform successful digital marketing strategies, including key performance indicators, target markets, and lead conversion. Students gain experience working with SEO, Google Ads, content writing and video content, email and affiliate marketing, and search campaigns. In addition, students learn how to benefit from analytics, ecommerce, and social media and brand management. Graduates of this course earn a digital marketing certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.

By diving deep into social media marketing strategies, beginner students in this course learn how to analyze and create effective expert social media content. Students learn about the major social media platforms (including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube) and how to create strategies for their target audience. In addition, students learn the theory behind social media branding, analytics, and SEO, and develop proficiency with social media management and creating and assessing their own social media marketing strategies. By the end of the program, graduates earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

In this course, beginners develop proficiency in blogging and the digital marketing theories and tools that help make it a success. Students learn how to create a blog and a brand identity, gaining practice in creating both written and video content. Students also learn about SEO, as well as social media, email, and influencer marketing, and how to create leads and take advantage of guest blogging. In addition, students in this course get exposure to effective blog management and learn how to use analytics to improve their blog's performance. Upon graduation, students earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

Through learning art and design theory as well as affordable options for design programs, beginners in this course become experts in graphic design. Students learn the principles of color, typography, photo manipulation, and digital illustration. For their assessments, students develop practical projects, including logos, flyers, posters, brochures, magazine covers and layouts, advertisements, infographics, and even fonts and 3D package designs. By the end of the course, students will have a portfolio of professional work to show employers or prospective clients, as well as a graphic design certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.

In this short course, students learn how to set up and make effective use of Adobe Illustrator, an industry-standard program for designing and editing vector graphics. Students gain familiarity with using layers and tools to develop graphics. Then, students put into practice the principles of visual design and typography as they learn how to create logos and infographics with the program. At the end of the course, graduates earn an Illustrator certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.

Students in this course level up from novice to expert in using Microsoft Excel for business. Students learn the fundamentals of using data in spreadsheets, including data integrity, as they learn how to create charts and graphs and take advantage of conditional formatting and templates. As students progress through the course, they gain experience with functions, formulas, macros, and pivot tables and pivot charts, and also learn to use automated tools and do data analysis. At the end of the course, graduates earn an Excel certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.