Designing the Back of a Postcard: Adding Guides, Text, and Images for Address and Stamp Placement

Adding Guides, Text, and Images for Address and Stamp Placement on the Back of a Postcard

Learn how to create the back side of your postcard design by adding a new page, guide lines, stamp area, and text boxes. This article offers step-by-step instructions on placing and adjusting design elements, and using functions such as the properties panel and text wrap to refine your postcard layout.

Key Insights

  • The first step in creating the back of your postcard is to add a new page, guide lines, and a designated area for the stamp. The stamp area can be created by forming a 1.25-inch square.
  • To add text boxes, utilize the type tool to create an adjustable frame. Resize the box using the selection tool and fill the box with placeholder text or actual content. Remember to adjust the font, size, and layout for readability.
  • If your design includes logos or images, ensure they are well placed and do not obstruct the text. Use the 'wrap around' function in the text wrap settings to automatically adjust the text around the image. If necessary, you can expand the wrapping to create more space around the image.

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In this video we're going to be working on our second side of our postcard. So let's begin first by adding an additional page.

To do this we can go to pages and down at the bottom we're going to create a new page. From here we now are ready to create the page and let's start first by creating some guides. The first guide that we're going to want to create is right at three and a half inches and we'll hold shift and create our guide right at three and a half inches and this is to distinguish the area on the right hand side where we'll have our address and our stamp.

Next let's add a space for our stamp. The typical stamp is a little bit less than one inch by one inch so to give ourselves a little more room let's create a rectangle frame and we're just going to place it on our postcard so that we know that we're reserving that area for our stamp. To do this we'll click and for our width let's type 1.25 and our height 1.25 and we'll click ok.

This way we've got a little extra space outside the stamp in case we're not perfect on it. We'll then hit v on the keyboard and with our rectangle frame used here we're going to move it to the top right corner. We can do this either by dragging it there or by going to our properties panel and remember that we can determine where the x and y are so we'll double click here and type 6 and for our y we're going to type 0 making sure that we're using the top right reference point corner of our rectangle frame.

We'll close properties and next let's add some text boxes. To do this we'll utilize our type tool and I'm simply going to drag an entire type frame from one margin all the way to the bottom right of this area here and now let's shrink it down utilizing our selection tool. First we'll drag it to the edge of the postcard and then holding shift we'll move it in and if we hold ALT we'll drag it from the center.

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This way it's spaced proportionally. I think we're going to leave it right about here and it doesn't have to be perfect. We'll release and let's now fill it in with some text.

First we'll double click inside then go into our top control bar. Let's determine the font. In this case we'll use Chivo and let's use Chivo regular.

Next let's drop the font down to 10 points and from here since we don't actually have the text we're going to be using we'll just right click and select fill with placeholder text. Let's create one more text frame. We'll again utilize our type tool and in this case let's drag all the way from the bottom of our stamp here and down to the bottom here.

Again we can resize utilizing the selection tool and I'm just going to resize it here so it's at the edge of the postcard and then holding ALT I'll drag in to about here and this space right here will be where our address goes. From here we can double click and let's just type out the details of the address. We'll type business name on the next line we'll do first last name we'll do address line one line two and line three.

This way if there's an apartment number or a unit number it's on lane two. Finally let's hit CTRL A to select all and for our font we'll use Chivo and we'll use Chivo regular again. As another element that we want to add let's again add the domus logo onto our postcard.

We currently have it within our cc libraries so we have easy access to it here and simply click and drag it in and I'll drag it from the bottom left hand margin up right about to this size here. Again feel free to play around with the exact sizing that you'd prefer for your postcard and then we'll hit v on the keyboard to select our image and as we can see right here it's actually covering the text so we want to change that by selecting the image and going to our properties panel we're going to utilize the wrap around within text wrap. When we click this we'll see the text now wraps around our image.

In addition it's a little close right now still to the image so let's add a little more wrapping. To do this with all four edges linked and I click up we'll see that the area around the image spaces out the text and wraps it even further out. I think this looks pretty good so let's click outside and if we zoom out we can start to see the structure of what the back of our postcard is going to look like.

So let's now save our work hitting CTRL S on the keyboard to save and in the next video let's spruce up the back of our postcard with some lines. See you there!

Matt Fons

Adobe Instructor

Matt is a jack of all trades in the realm of marketing and an expert using Adobe’s Creative Cloud as the essential software for supporting students and clients. With experience in graphic design, photography, web design, social media planning, and videography, Matt creates impressive and comprehensive marketing strategies. In his free time, Matt and his wife enjoy surfing and hiking California’s Central Coast and traveling to countries around the world.

  • Adobe Certified Instructor
  • Adobe Certified Specialist
  • Photoshop, Illustrator, InDesign
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