Google Analytics Training for Veterans

Are you a veteran returning to civilian life or a member of a veteran’s family aiming to avail yourself of entitlements and benefits? This article is designed to help you navigate your options for taking advantage of these services to enter a professional skills training program and learn the Google Analytics skills you’ve always wanted. Learning to use a powerful tool like Google Analytics can put you in a good position to find a job as a Digital Marketer or Marketing Data Analyst. Most businesses have an online presence, and those websites and apps run on data. Google Analytics training can help you move into that stream.

What is Google Analytics?

Google Analytics (or GA) is a tool within the Google Marketing Platform that collects and tracks user data, compiles it into reports, and helps you develop strategies to improve your website or app’s performance. Just install a tracking code onto each page of your website to collect information about visitors and what they do there. GA can tell you what’s working and what isn’t, and the best part is it’s free to use. 

Read more about what Google Analytics is and why you should learn it. 

What Can You Do with Google Analytics Skills?

Google Analytics is a highly customizable free tool that collects, stores, and reports on data to help marketers learn what strategies are working and what aren’t. It can help you make better business decisions and identify specific problems on your website. Use Google Analytics to measure the customer experience from when they enter your website or app to when they leave, such as how they found your site, who purchased something, what pages your visitors looked at, how they moved through the site, and so much more.

Support for Veterans

Beginning after World War II, US veterans have been eligible for educational support through some form of the GI Bill. The Servicemen’s Readjustment Act was passed to help returning soldiers get training and find jobs. The original law included time limits on receiving training, but in 2008 it was updated to remove those restrictions. Now veterans can sign up for training to change careers later in life. The GI Bill and the Military Tuition Assistance program will pay for college, business school, vocational or technical training, correspondence courses, apprenticeship or job training, and flight school for honorably discharged veterans. However, the GI Bill only supports in-person classes at this time. If you want to pursue Google Analytics training in the New York area, you can sign up for certificate programs in Video Editing and Motion Graphics, Data Science, and Digital Marketing, among others.

Why Learn Google Analytics

Veterans can benefit from learning Google Analytics because it can give them an advantage when applying for jobs that involve working with websites or apps. GA helps businesses meet marketing goals by providing highly targeted data. The data collected depends on the type of business or industry, but learning to collect data and what goals to set is an essential first step to getting a job in data analytics.

Another reason for veterans to learn Google Analytics is to start a business. GA is an essential tool for an ecommerce site. Seeing and understanding the actions visitors to your website take is crucial to a web-based business. You can also use GA for an information-based webpage to help users find information. If you start a blog, your goal might be measuring engagement, such as how often users visit pages and how long they stay. 

Choosing to learn Google Analytics can support numerous career or personal goals. No matter your goals, learning to use GA can help you see if you’re meeting them or falling short and how to change your strategy to get the results you want.

Why Choose a Skills Bootcamp?

If you are a veteran and want to learn Google Analytics to become a Digital Marketing Data Analyst or start your own company, you have some options for training. You could use your GI benefits to get a degree in marketing or business at a college or university. This will take several years to finish, especially if you work and attend school. Another thing to consider is the costs not covered veterans’ benefits like commuting and parking over the long term.

Bootcamp classes are shorter intensive sessions focusing on a particular skill like Google Analytics. These intensive classes can give you a good grounding in a specific tool or skill in a few days. While bootcamps run over one or two days, you can also enroll in a digital marketing certificate program if you plan to change careers.

If you are still deciding about a certificate course, you can start with a bootcamp class and move on to a certification course later. Some programs offer 1 to 1 mentoring and help with your digital marketing portfolio when you begin to look for a job. Going the certificate course route can get you a job as a Digital Marketer in much less time than getting a college degree.

Learn Google Analytics at Noble Desktop

Sign up for Noble Desktop’s Google Analytics Bootcamp to learn how to set up an account, which metrics to track, and how to generate reports. The classes also cover the upcoming change from Google Analytics Universal to GA4 in July 2024. 

You can also prepare for a career as a Data Analyst with Noble’s Digital Marketing Certificate. The course includes digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter marketing, and content marketing with blogs.

Key Insights

• Google Analytics is a tool that collects and tracks user data.
• Digital Marketing Data Analysts use Google Analytics to track what users do on websites and apps.
• Veterans are eligible for financial assistance with some in-person training programs.
• To learn Google Analytics, you can sign up for classes. Choose between these learning environments:
• Live in-person
• Live online
• On-demand
• Free classes
• Some classes go into greater depth than others. You can choose the level you need:
• Introductory classes
• Training bootcamps
• Certification programs
• Get comprehensive Google Analytics training through Noble Desktop, either in-person or online.