Content Marketing Training Cost

Are you looking to learn content marketing? While learning content marketing by watching free videos is perfectly possible, most people find it easier and more efficient to gain new skills by taking a class. Beyond this, you’ll want to consider the cost of content marketing training. On-demand courses on subscription platforms cost anywhere from $10 per class to $40 a month, while in-person and live online classes cost around $350 for a one-day session.

Read on to learn more about how much you can expect to spend on learning content marketing.

What is Content Marketing?

Content marketing relies on content created with a specific audience in mind and designed to appeal to the interests or problems of that audience. This could be blog posts, articles, reports, ebooks, videos, podcasts, or other media. The content builds and supports a relationship with the audience through social media, email, or websites.

Content doesn’t push a product, service, or brand. It focuses on what the audience is interested in, and Content Marketers learn that through data analytics. The content is relevant and valuable to the audience and rarely mentions the brand or product. Relevant content tells consumers a relatable story and gives them a sense of belonging to a group.

Read more about what content marketing is and why you should learn it. 

What Can You Do with Content Marketing?

Content marketing helps you connect with your audience, improve brand loyalty, generate leads, and increase sales. Unlike traditional marketing, which makes a direct pitch for products, content marketing is based on storytelling and rarely mentions a brand or sales. The content appeals to readers by helping them with a problem or issue. 

The first step in content marketing is to determine your audience and what they care about using Google Analytics and social media analytics tools. Once you know your audience’s interests, you can begin to draft content that addresses those needs. This helps build a relationship with your readers, which is crucial to improving brand loyalty. 

Although content rarely mentions the brand or product, relevant content tells a story that consumers relate to best. It gives them a sense of belonging to a group. Content marketing creates more customers than traditional marketing, and these customers are also more loyal. They feel connected to the company or brand and are more likely to buy again. This connection develops through storytelling that resonates with followers.

Content marketing also generates more leads than traditional marketing. Consumers prefer to learn about companies and products through articles and blog posts rather than advertising. Finally, content marketing costs less than traditional marketing and leads to higher conversion rates.

In-Depth Review of the Cost

How much does it cost to learn content marketing? That depends on how comfortable you are working independently and how much time you want to spend gaining skills before you change careers and start working as a Content Marketer. There are plenty of free resources, and on-demand video courses are available for free or at a lower cost than in-person or live online classes. Of course, with free or pre-recorded videos, you don’t have an instructor to help you. Having a live resources person to guide you makes learning more efficient and can get you to work faster.

Free Resources

There are plenty of free and lower-cost tutorials and courses to get you started while learning content marketing. Noble Desktop’s free seminar, The Pillars of Digital Marketing Success presents an overview of digital marketing, including content marketing. Many video tutorials are available on YouTube, and Udemy and HubSpot have free classes you can watch. 

On-Demand Courses

Most on-demand video courses are available on subscription platforms, like Coursera and LinkedIn Learning, but most offer free trial periods before you need to pay. Coursera offers a free version of its learning platform, but class choices are limited. They have several different membership options, from Guided Projects for $10 each to Specializations for $40 a month. A subscription to LinkedIn Learning is around $240 a year or $40 a month after a 30-day free trial. 

In-Person and Live Online Classes

In-person and live online classes are more expensive than on-demand videos, but they can also get you into content marketing faster. Having a live instructor in the room or available remotely lets you ask questions and get help with exercises. Overall, many benefit from their experience and knowledge of content marketing best practices.

Noble Desktop’s Content Marketing Bootcamp is a one-day class for entrepreneurs who want to learn more about using content to promote their business and people who are planning to move to a career as a Content Marketer. The class costs $325, including any supplemental materials for the class. You also get to retake the class for free within one year and will receive a certificate of completion that you can attach to your digital resume or post to a LinkedIn profile. Keep in mind that class costs can change in the future.

Free Introductory Content Marketing Course Online 

Maybe you aren’t sure what content marketing is all about or if it is for you. You can take some free courses and tutorials to find out. Check out Noble Desktop’s free seminar, The Pillars of Digital Marketing Success, to learn about content marketing and other digital marketing topics.

There are many free video courses to give you an idea of how content marketing works. Udemy offers Content Marketing 101: A Free Guide for Beginners and Pros. Hubspot has the Ultimate Guide to Content Marketing in 2022, and many free tutorials are available on YouTube to get you started.

Read about more free content marketing videos and online tutorials.

Learn Content Marketing with Hands-on Training at Noble Desktop

You can learn content marketing with hands-on classes at Noble Desktop. Taught by expert instructors, class sizes are small and give you ample opportunity to interact with the instructor and the other students. If you want to learn more about content marketing, sign up for Noble's Content Marketing Bootcamp. This course covers an introduction to content marketing and techniques for content creation and promotion, including how to measure the success of your content marketing.

If you want to go a step further, try Noble's Digital Marketing Certificate course. It covers email marketing, SEO, Google Analytics and Google Ads, and all major social media platforms, including Facebook, Instagram, YouTube, TikTok, and LinkedIn Marketing. You also get a Streaming for Social Media course and a portfolio class. If you want, you can retake any class for free for up to a year. To find out more about content marketing and change careers, visit Noble Desktop's digital marketing page.