Develop a complete branding identity for a new or redesigned brand, applying core graphic design principles and creative direction. Use a structured design process to research, conceptualize, and produce a cohesive visual identity. Your final deliverables will demonstrate an understanding of brand strategy, visual storytelling, and technical design skills. Put together a presentation highlighting your creative process, design tools, and portfolio of work.
Deliverables:
- Define and Develop a Brand Concept
- Write a Brand Brief outlining the brand’s mission, target audience, personality, values, and visual direction. Perform initial research to contextualize the brand within its industry or audience.
- Design Visual Identity and Assets
- Create a Moodboard and Style Scape that visually express the brand’s tone, aesthetic, and inspiration sources. Design a distinctive logo with multiple variations (e.g., full color, black & white, icon-only).
- Apply Branding Across Materials
- Produce mockups that apply the brand identity to real-world contexts (e.g., packaging, signage, stationery, web design). Design at least two Graphic Design Pieces (e.g., posters, flyers, social media assets) that demonstrate brand consistency and creativity.
- Compile and Present a Case Study Portfolio
- Document your branding process from research to final assets in a professional portfolio. Include visual work, written reflections, and a summary of design tools used (e.g., Adobe Illustrator, Photoshop, Figma).
- Presentation
- Deliver a final presentation explaining your brand concept, visual strategy, design process, and outcomes. Highlight how each design decision supports the brand identity and audience goals.