Key Information	Facebook Marketing Bootcamp	SEO Level 1	Google Analytics Level 1
	$650 12 Hours	$325 6 Hours	$325 6 Hours
	Learn More	Learn More	Learn More
	Download Syllabus	Download Syllabus	Download Syllabus

Overview	Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.	Enhance your marketability and learn the critical marketing skill of Search Engine Optimization (SEO) in this one-day course. Gain the secrets to optimizing your website and getting it ranked higher on search engine results pages, making your brand more recognizable and relevant in today's competitive digital landscape.	Learn how to demystify Google Analytics and use its invaluable data to make better business decisions with this one-day course. Topics covered include understanding web analytics, developing a Google Analytics strategy, setting up a Google Analytics account, using filters, tracking conversions, and navigating the Google Analytics dashboard. Plus, get an introduction to Google Analytics 4 (GA4), the latest version of the tool.
Prerequisite	Open to Beginners	Open to Beginners	Open to Beginners
Location	185 Madison Ave, NYC or Live Online	185 Madison Ave, NYC or Live Online	185 Madison Ave, NYC or Live Online
Schedule	Next start date: January 28–February 6, Tuesdays & Thursdays, 6–9pm Other scheduling options Evenings or weekdays View full schedule	Not currently scheduled	Not currently scheduled
Certification	Receive a Certificate of Completion
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Payment Plan See our payment plan FAQ for more details
Financing See our Climb Credit FAQ for more details
Target Audience	Anyone	Anyone	Anyone
What You’ll Learn	Develop a successful Facebook Marketing strategy Create visual content that increases engagement and drives sales Learn how to gain a following and expand your reach Using Facebook paid advertising for increased engagement and profit	Intro to SEO & the benefits of SEO How Search Engines Rank Websites Keyword Research Techniques Techniques for Writing SEO Content On Page Optimization Best Practices Link Building Strategies SEO Tools to Spy on Your Competition The proper way to setup your website structure for SEO Mobile SEO: Key elements for mobile optimization	Understand what Google Analytics is Determine important KPIs you need to track Take a deep look into Google Analytics Reports Get a deeper look into your website visitors’ behavior to find opportunities for growth How to track the success of your marketing campaigns with Google Analytics Learn how to answer specific marketing questions stakeholders ask Understand key terms in Google Analytics What the differences are in GA4 compared to the Universal Analytics How to get started with GA4 A walkthrough of the GA4 Interface

Enroll in an Upcoming Digital Marketing Course

July 2024
Facebook Marketing Bootcamp July 29–30 Monday to Tuesday 10–5pm EDT	$650 12 Hours	Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Facebook Marketing Bootcamp July 30–August 8 Tuesdays & Thursdays 6–9pm EDT	$650 12 Hours	Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
October 2024
Facebook Marketing Bootcamp October 21–22 Monday to Tuesday 10–5pm EDT	$650 12 Hours	Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.

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Earn a Digital Marketing Certificate

Enroll in an Upcoming Digital Marketing Course