Google Analytics Classes Northern Virginia

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

Get started with Google Analytics in this introductory course. Participants will learn to leverage Google Analytics to understand user behavior and make data-driven decisions. This course covers setting up an account, determining KPIs, analyzing reports, tracking the success of marketing campaigns, and much more. Students will leave the course with a strong foundation to use Google Analytics for web and marketing analytics and generate insights to grow their business. This course is great for marketers looking to expand their skill set or business owners looking to drive insight from web and marketing data.

This advanced Google Analytics course is designed to teach participants the advanced elements and techniques to get the most out of Google Analytics. In this course, participants will dive deeper into reports, learn to generate insights for optimization, set up UTM parameters, and create retargeting lists. Participants will walk away with an expert understanding of each report in Google Analytics to leverage that data for their business. Students will also learn to track marketing campaigns with UTM parameters and set up retargeting lists to bring visitors back. Participants will work hands-on in Google Analytics as they master the tool. This course also offers a free retake so students can come back to refresh the material.

This crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering in Google, interpreting information, and more foundational skills for Google Analytics.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.

This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting.