Digital Marketing Classes Milwaukee, WI

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.

Enhance your digital marketing skills with this four-week intermediate course. This class, which leads to a digital marketing certificate, focuses on integrated digital marketing campaigns. Specific course topics include digital marketing principles, market targeting and segmenting, content, keywords, SEO, SEM, social media and email marketing, and promoting brand identity.

Design more efficient digital marketing campaigns with this two-day marketing analytics introductory course. Participants learn to use data effectively while they work toward a digital marketing or digital content certificate. Specific course topics include an overview of Google Analytics and related tools, metrics, dimensions, conversion, and Google Analytics navigation.