As internet sales soar, digital marketing becomes increasingly important. Digital Marketing Analysts use data collection and visualization tools to determine how successful marketing campaigns are and to decide how to improve websites or change social media strategies to increase sales. Job prospects are strong and experienced Digital Marketing Analysts can move on to roles with more responsibility and higher salaries.
Career Paths for Digital Marketing Analysts
The digital marketing analysis career path depends upon the type of company you work for and your personal interests. Digital Marketing Analysts in small firms often perform more tasks than those in larger companies. An entry-level Digital Marketing Analyst might be responsible for following how content is performing on various channels or keeping an eye on web analytics. They interpret the data and report on it to the marketing team, and they have input into the decisions made about changing strategies and setting goals.
As your career progresses you might choose to focus on a specific niche in digital marketing such as finance, publishing, health care, or other industries. As you gain experience over the years, you can become a Senior Digital Marketing Analyst, or you may choose to move into a managerial or leadership position. Some people with significant experience in data analysis start their own consulting firm and contract their services out to companies that don’t have their own analysts.
Job Prospects for Digital Marketing Analysts
Across the United States, Marketing Analysts can expect to make an average of about $65,000 annually, with salaries fluctuating depending on location. The field of market analysis and research is expected to grow by 22% in the next decade. According to the U.S. Bureau of Labor Statistics, the states with the highest employment levels of Marketing Analysts and Specialists are California, New York, Texas, Florida, and Illinois; however, because of the widespread use of data-driven marketing strategies, there are jobs for Market Analysts everywhere.
As you continue in your career, you could move up to Senior Digital Marketing Analyst or a Digital Marketing Manager. The employment website Glassdoor.com lists the average annual salary at the managerial level as $86,228, with an addition $20,000 or so in benefits.
What Skills Do Digital Marketing Analysts Need?
In order to go to work as a Digital Marketing Analyst you need to have the right personality traits, also called soft skills, as well as learn to use the analytical tools to collect and visualize the data.
Soft Skills
- Fascination with data - If you actually enjoy poring over numbers generated by Google Analytics and other tools, Digital Marketing Analyst is probably a good career for you. This role mainly involves working with numbers and if that doesn’t excite you, that is a major red flag.
- Data visualization - Digital Marketing Analysts use those numbers to identify trends, pinpoint problems, and find solutions. That takes creativity, problem-solving skills, and imagination.
- Excited at the thought of learning new tools - The field of digital marketing is constantly changing, so if you are the kind of person who likes to keep on top of trends and new developments, that is a good sign for career success.
- Ability to speak in front of an audience - Presenting results to a team or giving a talk at a conference are regular parts of the job for Digital Marketing Analysts, so being able to reign in your stage fright is a good skill.
- Great critical thinking and analytical skills - This role requires a nimble mind and the ability to see the story the numbers tell.
- Highly organized and detail-oriented - Digital Marketing Analysts need to be extremely organized and pay attention to details. The pickier you are, the better analyst you will be.
Hard Skills
- Expertise in digital marketing tools - Digital Marketing Analysts use many different tools to collect the data they analyze in order to make decisions about marketing campaigns. The most common of these tools is Google Analytics (GA), a free tool within the Google Marketing studio platform that collects and tracks user data, compiles it into useful reports, and provides valuable insights to improve your website and/or app’s performance. The program works by installing a tracking code onto each page of your website that allows Google to collect information about how visitors interact with it. Integrating Google Analytics into your website or app can help you understand what’s working and what isn’t when it comes to digital marketing strategy.
- Ability to create data visualizations - Data is basically a building block and knowing how to use it to create a story is an important skill. Using tools like Tableau or Microsoft Power BI to create charts, tables, maps, and interactive graphs can help team members see what’s going well and what isn’t. Being able to interpret the data into useful insights is a boost to a digital marketing career.
- Budgeting - Depending upon the size of the business, you may be involved in creating and administering a budget for digital marketing, so taking some business classes is a good idea.
- Long-range planning - The ability to strategize and make plans for the future can be useful to many companies, especially if they do not have a Digital Strategist on staff.
Learning Digital Marketing
If you want to change careers and become a Digital Marketing Analyst, you could go to college or you could sign up for a digital marketing bootcamp. For example, Noble Desktop’s Digital Marketing Strategies Bootcamp covers the role of digital marketing in today’s business landscape, as well as how to design successful email campaigns, optimize websites and landing pages for conversions, and create content to drive traffic to your or your company’s website by engaging your audience. SEO Bootcamp will teach you how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Each bootcamp includes 12 hours of instruction and costs $650.
Another way to prepare for a career as a Data Analyst is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) marketing, as well as content marketing with blogs. You can choose classes that meet in-person or online. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to show you how to do things. Training is part or full-time and available weekdays, weeknights, or weekends.
It takes 78 hours of instruction to complete a digital marketing certificate through Noble Desktop, and the tuition is $3,295. An installment plan and loans are available. You can choose between full or part-time classes and classes that meet during the day, evening, or on weekends. When you successfully complete the course, you will receive a verified digital certificate of completion recognized by the New York State Department of Education that you can download or post on your LinkedIn profile. This type of certification can help you get a job as a Content Marketer.
Conclusion
If you want to learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.