Many people will tell you that you can’t make any money as a writer, but those people have never heard of content marketing. Of course, not all content is written; it can be videos, podcasts, or infographics. Content Marketers use blog posts, emails, how-to guides, social media posts, and more to drive traffic to websites and apps to attract customers and accomplish sales. With internet sales continuing to grow, content marketing is a good career path.
Career Paths For Content Marketers
Any company, business, or brand with an online presence can use content marketing to enhance its virtual reach. There are plenty of careers across the country for those with a background in content marketing.
As more companies’ dollars continue to funnel toward this up-and-coming industry, professionals with a background in content marketing are in rising demand. Content marketing skills can lead to jobs in marketing, strategy, data analytics, social media management, and consulting. Additionally, understanding contact marketing and how to make it work for you can benefit entrepreneurs and small business owners.
According to Indeed, Content Marketers in the U.S. earn an average yearly salary of around $60K—though that number may change depending on location. No matter where you’re located, if you’re interested in a career in the digital marketing or social media marketing world, it’s a good idea to add content marketing skills to your toolbox.
Those with more experience can find work as Content Marketing Managers. People in these positions are in charge of a marketing team. They make assignments to Copywriters, Content Marketers, and Web Optimization Specialists to create a successful content marketing strategy.
Content Marketing Job Prospects
The content marketing industry has been growing 16% a year since 2016 and shows no signs of slowing down. Most jobs are located in the tech sector, which has also seen strong growth. That growth is expected to continue at 13% annually through 2030.
What Skills Do Content Marketers Need?
If you are a good writer, you are halfway to a career as a Content Marketer. You will also need to learn about Search Engine Optimization (SEO), research, data analysis, and content distribution.
Excellent Writing Skills
Above all, if you want a career in content marketing, being a good writer is important. More specifically, you need to know the rules of grammar and usage and how to follow a writing style guide. You also need to know how to craft a persuasive argument, how to create or follow a unique voice for the brand you are writing for, and how to express empathy, the ability to put yourself in your audience’s shoes.
Understand SEO
Content can’t do what it is designed to do if no one sees it. Search Engine Optimization is the practice of choosing the best keywords to include in content for it to place near the top on search engine results pages (SERPs). SEO can feel like a magic language, but you can pick it up through tutorials and exercises or take a class.
Know How to Do Research
Content Marketers need to read articles on the topic they are working with (5-10 per topic is a general rule of thumb). It is also essential to identify reliable sources for your research. Some experience with interviewing can be a plus, too. Being able to add the opinions of experts increases your credibility.
Use Data Analysis Tools
One of the most important aspects of digital marketing is data. There are many tools to collect and analyze data to tell who your content is reaching, when they are reading it, and if they are acting on it. Understanding how to use the data analysis tools can be complicated, but a class can help. You can take courses on tools like Google Analytics to learn to use this valuable tool.
Content Distribution
Knowing where to put your content and when to post it is crucial to content marketing. Understanding the different channels, such as social media platforms, email lists, and influencer marketing, is something you can build over time or learn through a class. There are also tools like Hootsuite to help you create and implement a publication schedule.
Learn Content Marketing
Social media marketing courses teach how to use content marketing across platforms. Those ready to dive into the field can check out Noble Desktop’s social media marketing classes. You can attend in-person classes at Noble Desktop’s New York City location or attend live online social media marketing courses from anywhere. You can also find other social media marketing courses, bootcamps, and certificate programs in your area using Noble Desktop’s Classes Near Me tool.
Noble’s Social Media Content Marketing: Blogs & X (formerly known as Twitter) class teaches fundamentals of content marketing, including the benefits of content-based social media, how to set goals and metrics, choose the right platform, and establish a brand through written content.
Those ready to spend even more time learning about content marketing and other digital marketing strategies can look at Noble’s Digital Marketing Strategies bootcamp, which is also offered as part of the 78-hour Digital Marketing Certificate. The bootcamp is a 12-hour course that dives deep into the role content marketing plays in digital marketing strategy. Students will complete hands-on projects and learn ways to succeed at content marketing, including planning your content marketing strategy, best practices, mapping content to buying strategies, and where to promote your content. Participants in the bootcamp will also learn how to measure the success of their content marketing (including KPIs) and identify opportunities to maximize results.
You can also check out Noble’s Intro to Social Media Marketing seminar on YouTube, which touches on content marketing while going in-depth about various social media platforms.
Conclusion
If you want to learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.