Engaging content is an important part of digital marketing. It is content that attracts an audience and keeps people coming back to a website or brand. Content Marketers have a crucial role in creating or choosing the copy or videos to promote a product or service and deciding where it should go. Content Marketers earn a good salary for their work.
The Role of a Content Marketer
Content Marketers are responsible for developing and managing a company’s content stream. Content Marketers work with Writers and Videographers to create blog posts, videos, social media posts, emails, ebooks, and reports to inform, engage, or entertain a target audience. Content Marketers must be good storytellers to create a community around a product or service.
In addition to creative activities, Content Marketers should understand SEO and choose the best keywords to ensure prime placement on Google and other search engines. Knowledge of data analytics tools is another essential part of a Content Marketer’s job. Content Marketers need to develop and implement a content schedule. This publishing plan determines the most advantageous timing for publishing content on a weekly, monthly, yearly, or seasonal basis.
How Much Do Content Marketers Earn?
The employment website Glassdoor.com lists the average salary as reported by visitors as $79,338. This is an average for all levels of experience, and the range of reported salaries goes from $28,000 to $286,000.
Years of Experience
The number of years you have been working as a Content Marketer can also affect your salary. Glassdoor lists an average salary for 0 -1 years of experience as $85,221 and $91,824 for 1 - 3 years of experience. There are no listings for higher numbers of years.
Company Size
The size of the company you work for also affects salaries. In general, bigger firms can afford to pay higher salaries. Working for a large company can also provide more job security. That being said, working for a small startup can be exciting and sometimes works out to be very lucrative if the product becomes a big seller.
Location
Because digital marketing happens on the internet, jobs and salaries are not as dependent upon location as some others. Indeed.com lists the highest paying cities for Content Marketers as Los Angeles, California and Raleigh, North Carolina.
Content Marketing Job Prospects
The content marketing industry has been growing 16% a year since 2016 and shows no signs of slowing down. Most jobs are located in the tech sector, which has also seen strong growth, and that growth is expected to continue at 13% annually through 2030.
Career Paths For Content Marketers
Any company, business, or brand with an online presence can use content marketing to enhance its virtual reach. There are plenty of careers across the country for those with a background in content marketing.
As more companies’ dollars continue to funnel toward this up-and-coming industry, professionals with a background in content marketing are in rising demand. Content marketing skills can lead to jobs in marketing, strategy, data analytics, social media management, and consulting. Additionally, understanding content marketing and how to make it work for you can benefit entrepreneurs and small business owners.
Those with more experience can find work as Content Marketing Managers or Content Strategists. People in these positions are in charge of an entire marketing team. They make assignments to Copywriters, Content Marketers, and Web Optimization Specialists to create a successful content marketing strategy.
Freelance Content Marketers
Some Content Marketers are employed by companies, but many work as freelancers. They may work remotely from home or as contract employees at companies. Some people start their content marketing careers freelancing on sites like Fiverr and Upwork by offering services like writing blog posts or emails, content scheduling, or content strategy. Freelancers set their prices, and businesses and individuals hire them. Some Content Marketers with significant experience start their own businesses and work as consultants. The average base salary for a freelance Content Marketer, as reported by Comparably.com is $67,349.
Learn Content Marketing
Social media marketing courses teach how to use content marketing across platforms. Those ready to dive into the field can check out Noble Desktop’s social media marketing classes. You can attend in-person classes at Noble Desktop’s New York City location or attend live online social media marketing courses from anywhere in the world. You can also find other social media marketing courses, bootcamps, and certificate programs in your area using Noble Desktop’s Classes Near Me tool.
Noble’s Social Media Content Marketing: Blogs & X (formerly known as Twitter) class teaches fundamentals of content marketing, including the benefits of content-based social media, how to set goals and metrics, choose the right platform, and establish a brand through written content.
Those ready to spend even more time learning about content marketing and other digital marketing strategies can look at Noble’s Digital Marketing Strategies bootcamp, which is also offered as part of the 78-hour Digital Marketing Certificate. The bootcamp is a 12-hour course that dives deep into the role content marketing plays in digital marketing strategy. Students will complete hands-on projects and learn ways to succeed at content marketing, including planning your content marketing strategy, best practices, mapping content to buying strategies, and where to promote your content. Participants in the bootcamp will also learn how to measure the success of their content marketing (including KPIs) and identify opportunities to maximize results.
You can also check out Noble’s Intro to Social Media Marketing seminar on YouTube, which touches on content marketing while going in-depth about various social media platforms.
Conclusion
To learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.