Video Tutorial: Designing Responsive Email

Explore the critical role of design in successful email campaigns and the unique challenges it presents, such as responsive coding issues and designing for varied device screen sizes. Dive into the design limitations and how to turn them into strengths, ensuring your email designs look great on both desktop and mobile.

Key Insights

Email design plays a pivotal role in the success of email campaigns, with unique challenges not present in typical design work.
Designing for varied device screen sizes and handling responsive coding issues presents a complex challenge for email designers.
It's essential to understand the design limitations inherent to email and developing strategies to turn these into strengths.
Creating an ideal balance of text and images, designing on a grid, and determining ideal widths for designs are key considerations for email design.
Typography, font choice, and emphasizing readability are important aspects of the design process for emails.
Understanding best practices for handling images that do not load automatically, creating compelling clickthroughs and calls to action, and adapting designs for difficult clients like Outlook and Gmail for Mobile are also crucial skills for email designers.

Learn about designing email that looks great on both desktop and mobile.

View the Presentation Slides.

LEARN MORE:
Certificate in HTML Email
Responsive HTML Email Class
Responsive HTML Email Book

Design is the critical component of a successful email campaign, but email design has its own unique set of challenges that many designers aren’t even aware of.

Front End Web Design Certificate: Live & Hands-on, In NYC or Online, 0% Financing, 1-on-1 Mentoring, Free Retake, Job Prep. Named a Top Bootcamp by Forbes, Fortune, & Time Out. Noble Desktop. Learn More.

Audiences are reading and interacting with email on many different devices with varying screen sizes. How do you design a compelling message for so many varied experiences? What are the responsive coding issues that you’ll face?

This seminar will help clarify the design process for you. We will look at how design impacts an email campaign’s success rates, design limitations, and methods for turning these limitations into strengths. You will come away with an understanding of the best practices for designing email that looks great on both desktop and mobile.

In this 2-hour seminar you’ll learn the following:

The ideal balance of text & images
Designing on a grid
Ideal widths for your designs
Coding necessary to make your email responsive
Typography & choosing fonts
Emphasizing readability
Best practices for handling images that do not load automatically
Compelling clickthroughs & calls to action
How your design may change in difficult clients, such as Outlook and Gmail for Mobile

Video Tutorial: Designing Responsive Email

Learn more in these courses

HTML Email Certificate

HTML Email Bootcamp