How to Learn Email Marketing Online

If you’re just starting to learn a new skill, you can find dozens of tips and resources online; learning email marketing is no different.Get tips on building an email list. Find out how to design a nurturing campaign. If you’ve always wanted to learn email marketing, there are plenty of options at your fingertips. From free tutorials to live classes, your options are outlined here so you can decide how to learn in a way that works best for you. 

What is Email Marketing?

Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website. 

Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals. 

Read more about what email marketing is and why you should learn it.

What Can You Do with Email Marketing?

Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.

The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.

Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention. 

Live Online Email Marketing Training

Live online classes are another option for those who want to learn email marketing. These meet at the same time as in-person sessions, so there is an instructor and other students in class, and you and other distance students join in via Zoom. You can ask questions and get help, as you would in a classroom, but you can log into class from anywhere with internet access. One slight drawback to live online classes is that they meet at a scheduled time, which might be inconvenient for those with an already packed schedule.

If you are interested in live online email marketing classes, Noble Desktop’s Email Marketing Bootcamp runs in conjunction with the in-person class, and you can attend from your home or office. Ziggourat Formation also offers two live online classes: Optimize Your Email Marketing and Newsletter Campaigns and a separate class on Newsletter Creation.

On-Demand Email Marketing Classes

If you can’t find an in-person class in your area or your schedule doesn’t permit you to take a live online class, you can still learn online by taking an on-demand email marketing class. An advantage to an on-demand class is that you can watch the videos whenever it is most convenient. The drawback to these types of classes is that you don’t have access to an instructor who can answer questions.

The Digital Marketing Institute has an on-demand email marketing course that covers creating email content that works, testing your emails, the principles of automation, and using data to set your email strategy. SkillShare offers many on-demand classes on email marketing, covering introductory to advanced topics. You can sign up for a seven-day free trial before paying for an annual subscription. LinkedIn Learning also offers numerous on-demand classes and a 30-day free trial.

Free Intro Courses & Tutorials

There are plenty of free online courses and tutorials to watch if you are not quite ready for an entire course. These resources can give you an overview of email marketing before you commit to a full course. To learn more about email marketing, try the Intro to Email Marketing seminar from Noble Desktop. This free course touches on all the basics and will help you decide if you want to learn more.

HubSpot also offers a free course in email marketing. This course will help you prepare to take the exam for their Email Marketing Certification. Simplilearn has a free course called Advanced Email Marketing, and Mailchimp has a free course on email marketing through Udemy. You can also find many tutorials on YouTube, such as Franklin Hatchett’s Free Email Marketing Course, Email Marketing for Beginners from H-Educate, and Email Marketing for Beginners from Davie Fogarty.

Read about more free email marketing videos and online tutorials.

Comparing Online Methods with In-Person Learning 

Some people believe online learning is not as effective as in-person learning, but research shows this isn’t true. Everyone has a preferred learning environment, but all have advantages and disadvantages. Students learning online, particularly in live online classes, are just as successful as those in brick-and-mortar classes. Your choice of how to study email marketing depends upon your comfort level, how much time you can devote to study, and how much personal interaction you want with students and an instructor. 

When you think of taking a class, you probably picture in-person instruction with an instructor and students in the room. That can be a very effective way to learn email marketing, but in-person classes are not always available in your area. If you live in a small town or rural location, in-person instruction may not be available at all. 

Fortunately, live online classes can be just as engaging and interactive as in-person instruction. You can ask questions and get help if you need it. The instructor is in a classroom, and you attend class on a computer via Zoom. Live online classes meet at the same time as in-person classes, but one advantage is that you don’t have to commute to class or find a parking place. Virtual courses offer flexibility and let you master email marketing from your home or office. It doesn’t matter where you live as long as you have good internet service. 

On-demand classes are another way to learn email marketing. These are also classes on the internet, but you don’t have to be there at a set time because you can watch videos at your own pace from anywhere. On-demand courses are typically the most affordable option. They can teach you the basics, but you don’t have an instructor available for questions, and the information could be outdated.

Tips to Succeed When Learning Email Marketing Online

Taking an in-person class is similar to online, but there are some differences. Here are a few tips to help you get the most out of your experience.

• You will get more out of the class if you commit to attending every class session and doing the homework just like you would if you were taking the class in person. 
• Be sure your device can stream the course. A laptop or PC is preferable to a phone when taking online classes. Make sure your chosen device is capable of streaming the class. 

• A stable internet connection is an absolute necessity for an online class. If your home internet connection isn’t strong enough, you could get a wifi booster or take your class from somewhere else. Your company may let you take the class from work, or you might find a quiet corner in a cafe with good wifi.
• If you are watching at home, choose a quiet place to stream the class. Get a comfortable chair and make sure the lighting is bright enough. The fewer distractions, the better, and a room with a door is a good idea.
• Make a plan to help you study and stay organized. Take notes on when assignments are due, and give yourself enough time the get the work done and turned in by the deadline.
• Participate in class discussions. This will help you connect with the instructor and other students. Often this can help you understand the information better and be a chance to network with colleagues.
• Taking a class is hard work, so add some breaks and treats to your schedule. This will give you something to look forward to and keep you motivated. A walk is an opportunity to stretch your legs, and a change of scene can help you concentrate when you get back to class. Reward yourself when you complete an assignment with a cup of coffee and a small treat.

Learn Email Marketing with Hands-on Training at Noble Desktop

You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog. 

Key Insights

• Email marketing provides a great return on investment and is an efficient way to connect with current and potential customers.
• Sign up for an email service provider to handle large batches of messages. You can get started for free and increase to gain more features as you can afford it.
• If you want to learn email marketing, you can find many free resources like video tutorials or sign up for classes. You can choose from in-person, live online, or on-demand classes to learn email marketing.
• Some people believe that online instruction is not as effective as in-person, but that is not true. Your success depends upon how much effort you put in and your preferred learning environment.
• You can receive comprehensive email marketing training through an in-person or live online course with Noble Desktop.